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4 Ways to Prepare Your Service Desk Ahead of the Eid Al-Fitr Holiday

12 March 2026

Manage the surge in complaints during the Mudik (homecoming) season with these 4 Service Desk strategies. Ensure service remains excellent and customers stay loyal during the Eid holiday.

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The high surge in digital interaction during the Eid Al-Fitr period is often a determining factor for a brand's reputation. Intense shopping activity and service inquiries driven by the mudik tradition demand a robust support system to prevent a backlog of customer complaints. To maintain this convenience, it is essential to start optimizing your service desk to ensure service quality remains consistent amidst the busy period.

How to Prepare Your Service Desk Ahead of the Eid Holiday

Here are the strategic steps you can implement to prepare your service desk before the Eid holiday:

1. Automate inquiries with chatbots

Response speed is the minimum standard for today's customers. When workloads increase due to numerous inquiries regarding delivery schedules or Eid promos, relying entirely on manual responses is highly risky. Therefore, you can integrate intelligent chatbots to filter repetitive questions so that customers receive instant solutions without waiting in long queues. This aligns with findings from HubSpot Research, which state that 90% of consumers now expect a response in less than 10 minutes for customer service inquiries.

2. Segment communication flows based on priority

A well-organized internal structure is the key to fast service. One of the best ways is to separate communication flows based on the complexity of the issue. Route general inquiries to self-service channels and direct critical issues straight to experienced senior staff. This ensures your help desk remains stable and avoids disruptions even when accessed by many users simultaneously.

3. Arrange work schedules for peak hours

The key to successfully handling a large volume of customers is flexible staff scheduling. It is important to analyze data from previous years to identify when customers inquire most frequently, for example, after iftar (breaking the fast) or before suhoor. With this data, you can deploy more staff during those peak hours, ensuring no customer is neglected during critical times. This is crucial as industry trends show that customer interaction volumes can surge by 40-60% during long holiday periods.

4. Maintain team well being and performance

Flexible team management can keep customer satisfaction stable during the peak season. An overly rigid team structure will only lead to agent burnout and a decline in service quality. Therefore, ensure that work rotations are managed fairly so the team remains refreshed and capable of providing friendly, accurate responses to your customers.

Success in managing a service desk during the peak Eid period depends on the synergy between intelligent automation technology and flexible internal workflows. By relying on instant support systems and data-driven scheduling, you can ensure operational stability is maintained. This readiness provides peace of mind for management, allowing the business to remain productive while you and your team can still enjoy the Eid moments with family.

Ensure your business runs smoothly during the Eid holiday season by preventing any backlogs that hinder service. Through PT VADS Indonesia's service desk, we ensure every customer receives professional and fast solutions. Contact us now for a consultation on reliable and stable customer service during this year's peak season.



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