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Tips for Tracking Social Media Analytics Efficiently

04 May 2023

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Living in an all-digital world makes it inevitable for you to get involved in it, especially if you are a business person. Presence on social media will more or less affect the target market and consumers. However, you don't only need to be present on social media but also do an analysis of your presence. Before knowing tips on tracking social media analytics, see the meaning below first!

What is social media analytics?
Social media analytics is the process of exploring, studying, and analyzing data contained in social media. This is done so that your business knows which things are useful and suitable for you to implement in the future. In addition, you also come to know, how the needs of customers. However, to do so, you will need help to increase the effectiveness of your analysis.

Tips for tracking social media analytics
Analyzing data on social media is not easy. Here are some tips for tracking them more efficiently!

1. Define your goals first
Before doing anything, it would be nice if you set goals first. Without it, you may find it difficult to determine which activities need to be focused and maximized. Therefore, it is very important to hold a goal, whether it's short-term or long-term.

If you are confused about determining the desired goal, you can use the SMART technique (Specific, Measurable, Attainable, Relevant, Time-bound). Here's a brief explanation:

Specific – Set detailed and specific goals, such as “Gain 100 Twitter followers in one month” or “Achieve 200 likes on Instagram on one content reel”;
Measurable – Make sure your goals are achievable;
Attainable – you still have to be realistic. If you wanted millions of views in a week when you created your account yesterday, this goal may be too high;
Relevant – Setting goals must not only be realistic but also in line with the main objective. Let's say you want to build a good relationship with your customers. That means there are some activities that you have to adapt to those goals;
Time-bound – Being relaxed is important, but you also need deadlines. If you haven't been able to determine the right time, it's possible that the goals you have set are not attainable.

2. Choose the metrics that are most important to your business
Metrics are data that tell you if your efforts at social media analytics are running smoothly or are about to yield successful results. Let's say you start to notice that some content uploaded in the morning gets different attention compared to the afternoon.

Therefore, you need to know the right time to upload the content you have prepared. To find out, one of the most appropriate metrics is the timing metric. Here you can see, whenever customers respond faster. In fact, you can find out more specific hours and days, so that your content can get maximum engagement.

3. Observe the ups and downs of your social media performance
Apart from using metrics, you should also monitor social media developments, such as how much content is shared, which topics are getting the most engagement, and your achievements so far. Everything must be assessed, whether it is as desired or not. That way, you can find out what needs to be improved and continued.

4. Use the right tools
In general, social media analytics is already available on social media platforms. You just have to see the progress in real-time. However, managing multiple platforms while scheduling content is not easy. You can get overwhelmed, especially if your social media is experiencing a positive upswing.
To prevent setbacks in the midst of development, that's where social media tools really help. You have to choose the right tools according to your needs. Let's say you take care of several social media at the same time. That way, you need tools that can help manage schedules and provide notifications if there are mentions from very important customers.

5. Perform regular evaluations
If the performance of social media is running smoothly, you should not neglect to do regular evaluations. Because social media moves very fast. Current trends can change, requiring you to think of new strategies.
Let's say you use the latest TikTok filter and get high engagement. If it is used repeatedly, you may not get the same results because there is another new filter that your customers are interested in.

Relying on social media is indeed important because it can make it easier for those of you who want to communicate more closely with customers. 
However, it would be better if you use social media analytics as a tool that suits your goals. If you are still confused about doing it yourself, PT VADS Indonesia is a practical solution for your business! Click here if you want to inquire further!

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