Newsroom
- VADS
- Newsroom
- Understanding what KOL is and its benefits with PT VADS Indonesia
Understanding what KOL is and its benefits with PT VADS Indonesia
27 April 2022
Some of you must be familiar with the term KOL, but maybe there are also those who are wondering what KOL is. KOL stands for Key Opinion Leader. The use of KOL will really help you to improve your marketing because basically, KOL is needed when creating a marketing strategy.
Well, for those of you who are looking to set up a marketing strategy for your business or company, PT VADS Indonesia is here as a solution for you. PT VADS Indonesia is committed to helping your business by providing the best service that can improve business development. One of them is Digital Marketing services related to KOL. So that you understand better what KOL is, let's look at this article!
What does KOL mean?
As mentioned earlier, KOL stands for Key Opinion Leader. KOL can be individuals or organizations with trusted social status. That way, when KOL makes a recommendation for something, many people will believe it. So, KOL can certainly have a big influence on society.
Usually, the company will work with KOL to do product marketing. If the company uses KOL, the company's reputation will be increasingly recognized so that the opportunity for product sales will also increase.
Although KOL will be very beneficial for the company, you can't just choose KOL. You must be able to adjust the selection of KOL with the products you sell so that their opinions are more relevant. For example, if you sell food products, then you can use the services of a well-known chef to help your business.
KOL and influencer, what's the difference?
In addition to the term KOL, currently, the term influencer is also developing which can be used for marketing. However, it turns out that these two things have differences, especially since influencers have a dependency on social media. They get people's attention by using their social media. Meanwhile, KOL does not have to use social media to gain more public attention.
In addition, KOL also does not have to create content related to viral topics. They will stay focused on areas of work that are relevant to your company's products. Meanwhile, influencers are usually influenced by something viral to create a two-way interaction with the audience. In this way, engagement will increase.
The benefits of KOL in marketing strategy
Now, after understanding the difference between what a KOL is and an influencer, let's understand further what are the benefits of KOL for your company's marketing.
1. Increase audience reach
The first benefit that is seen when using KOL for marketing strategies is the wider audience reach. If you use KOL services, you can reach a potential audience and also match the business target market. As a result, you can also do marketing more efficiently and effectively because it is right on target.
2. Increase sales
The second benefit is the increase in the number of sales of your business. Because KOL's opinion is trusted by the public, it will be easier for them to buy the products you offer. Moreover, by using KOL, you can also increase brand awareness. Brand awareness is very important so that potential customers understand your company. If they already know your business, then they will be more confident to buy the product.
3. Relevant to the brand
The main point of using KOL for your marketing strategy is its relevance to the brand. As previously stated, the influence of KOL can also be maximized according to the products you offer to the public. If your product and KOL are related, then people will be more determined to choose your product.
4. Help maintain the good name of the brand
The last benefit of using KOL is to maintain the good name of your company brand. As already stated, KOL is not a random person. They have a good reputation in their field. Well, this good reputation will also have a positive impact on your company.
Based on the description above, now you know more about what KOL is and its benefits. Building a brand and increasing sales will be easier by using KOL services. For those of you who are interested in developing a business in this way, you can use Digital Marketing services from PT VADS Indonesia. With this service, you can form the right marketing campaign according to the target audience. Learn more about this service here!
Related News
26 April 2024
02 April 2024
08 March 2024
05 March 2024
01 March 2024
29 February 2024
27 February 2024
23 February 2024
20 February 2024
16 February 2024
13 February 2024
09 February 2024
06 February 2024
02 February 2024
30 January 2024
26 January 2024
23 January 2024
19 January 2024
17 January 2024
12 January 2024
09 January 2024
05 January 2024
04 January 2024
29 December 2023
26 December 2023
20 December 2023
13 December 2023
08 December 2023
05 December 2023
28 November 2023
23 November 2023
17 November 2023
14 November 2023
09 November 2023
08 November 2023
01 November 2023
24 October 2023
17 October 2023
17 October 2023
11 October 2023
10 October 2023
06 October 2023
04 October 2023
29 September 2023
27 September 2023
26 September 2023
22 September 2023
21 September 2023
15 September 2023
08 September 2023
01 September 2023
22 August 2023
18 August 2023
15 August 2023
15 August 2023
04 August 2023
26 July 2023
21 July 2023
04 July 2023
03 July 2023
30 June 2023
09 June 2023
01 June 2023
30 May 2023
26 May 2023
19 May 2023
17 May 2023
12 May 2023
04 April 2023
16 March 2023
09 March 2023
24 February 2023
22 February 2023
14 February 2023
13 February 2023
09 February 2023
31 January 2023
26 January 2023
23 January 2023
19 January 2023
12 January 2023
10 January 2023
06 December 2022
31 August 2022
17 June 2022
09 May 2022
20 April 2022
06 April 2022
01 April 2022
25 February 2022
23 February 2022
21 February 2022
18 February 2022
15 February 2022
11 February 2022
08 February 2022
07 February 2022
04 February 2022
02 February 2022
31 January 2022
17 January 2022
14 January 2022
07 January 2022
03 January 2022
28 December 2021
07 December 2021
01 November 2021
27 October 2021
25 October 2021
18 October 2021
15 October 2021
14 October 2021
21 September 2021
22 April 2021
15 April 2021
13 April 2021
08 April 2021
05 April 2021
26 March 2021
23 March 2021
18 March 2021
15 March 2021
12 March 2021
09 March 2021
04 March 2021
02 March 2021
26 February 2021
23 February 2021
19 February 2021
16 February 2021
11 February 2021
09 February 2021
04 February 2021
02 February 2021
26 January 2021
21 January 2021
19 January 2021
14 January 2021
12 January 2021
07 January 2021
05 January 2021
29 December 2020
17 December 2020
15 December 2020
10 December 2020
08 December 2020
04 December 2020
02 December 2020
18 November 2020
16 November 2020
13 November 2020
11 November 2020
10 November 2020
09 November 2020
06 November 2020
04 November 2020
28 October 2020
23 October 2020
12 October 2020
09 October 2020
06 October 2020
02 October 2020
30 September 2020
23 September 2020
19 September 2020
26 August 2020
22 July 2020
23 April 2020
16 April 2020
09 April 2020
26 March 2020
19 March 2020
12 March 2020
05 March 2020
27 February 2020
20 February 2020
13 February 2020
06 February 2020