Newsroom
- VADS
- Newsroom
- Create Attractive Content Marketing with PT VADS Indonesia, Here's How!
Create Attractive Content Marketing with PT VADS Indonesia, Here's How!
22 April 2022
Nowadays, creating the right and interesting content is very important to grab the attention of the audience. By implementing the right content marketing strategy, it will be easier for your brand to reach your target marketing. Apart from that, creating the right content can also help you create the right persona or branding.
Unfortunately, not all companies or brands can produce interesting content. As a result, they also have difficulty reaching the target market. It turns out that to be able to create good content, it can't be arbitrary, you have to understand content marketing strategies and how to implement them. How to? The PT VADS Indonesia team has compiled a number of tips for you!
1. Confirm the purpose of the content
The first step that must be done, of course, is to determine the purpose of the content. You have to know who the content is created for and what their preferences are. Even though it sounds trivial, there are still many brands that find it difficult to target content goals correctly.
One way that you can apply to find out the purpose of content is to do research. Through research, you can find out what topics are being talked about a lot. There are many types of research that can be done, the most widely used example is keyword research. Through keyword research, you can find out which keywords have the most search volume in search engines.
2. Understand the target audience
So that the content you create is more targeted, understand the target audience. Say you want to target the young women segment, then the content as much as possible should contain elements that are close to them. For example, using slang and aesthetic graphics. The more detailed the audience elements attached to the content, the better.
Without knowing the target audience, the content you create will feel less relevant. If the content is irrelevant, the audience will be reluctant to engage. Content will also be difficult to get engagement such as giving likes, leaving comments, and even they tend to ignore the content.
3. Plan quality content
The next content marketing tip is to design content planning carefully so that the results are quality. Quality content will more easily get a high engagement value. However, actually, what does quality content look like?
There are many ways to define quality content. Often, quality is associated with the benefits that can be felt by the audience. Content will be considered quality if it can provide benefits or a positive impact on the audience. This can be related to the functionality of your own product. Suppose your product presents technological innovations that are not yet familiar to the audience, then you can create product tutorial content to help the audience get to know the product.
4. Package content attractively
To find out what content is interesting, try to find out what is trending. You can check trending topics on social media or use a tool like Google Trends to find out what the trend is. Including things that are trending or talked about a lot will get your content to get more attention from the audience.
There is nothing wrong with observing the content marketing strategies applied by competitors. From there, you can find out what their weaknesses are that can be turned into opportunities. Comparative content like this also easily grabs the attention of the audience.
5. Promote content on social media
The last part of a content marketing strategy is promotion. Without promotion, it is impossible for your content to be known to the public. The most efficient way to promote content is through social media. Besides being easy, promotion through social media is also very affordable.
To be more optimal, content promotion must be done consistently. You can use the tool to schedule the showtime of content on social media. That way, content exposure will tend to be stable.
In addition to the tips mentioned above, actually, content marketing strategy is still very broad. Examples of its application are very varied. To help you implement content marketing optimally, PT VADS Indonesia presents Social Media Care Management services.
Social media is an important component in content marketing. For this reason, its management should not be arbitrary. Through Social Media Care Management, PT VADS Indonesia is ready to help you from planning campaigns on social media to managing customer service to achieve the best performance. For more information, please click here!
Related News
11 October 2024
09 October 2024
07 October 2024
27 September 2024
24 September 2024
20 September 2024
13 September 2024
10 September 2024
10 September 2024
06 September 2024
04 September 2024
02 September 2024
02 September 2024
09 August 2024
05 August 2024
26 July 2024
23 July 2024
02 July 2024
25 June 2024
18 June 2024
14 June 2024
06 June 2024
31 May 2024
24 May 2024
26 April 2024
02 April 2024
08 March 2024
05 March 2024
01 March 2024
29 February 2024
27 February 2024
23 February 2024
20 February 2024
16 February 2024
13 February 2024
09 February 2024
06 February 2024
02 February 2024
30 January 2024
26 January 2024
23 January 2024
19 January 2024
17 January 2024
12 January 2024
09 January 2024
05 January 2024
04 January 2024
29 December 2023
26 December 2023
20 December 2023
13 December 2023
08 December 2023
05 December 2023
28 November 2023
23 November 2023
17 November 2023
14 November 2023
09 November 2023
08 November 2023
01 November 2023
24 October 2023
17 October 2023
17 October 2023
11 October 2023
10 October 2023
06 October 2023
04 October 2023
29 September 2023
27 September 2023
26 September 2023
22 September 2023
21 September 2023
15 September 2023
08 September 2023
01 September 2023
22 August 2023
18 August 2023
15 August 2023
15 August 2023
04 August 2023
26 July 2023
21 July 2023
04 July 2023
03 July 2023
30 June 2023
09 June 2023
01 June 2023
30 May 2023
26 May 2023
19 May 2023
17 May 2023
12 May 2023
04 April 2023
16 March 2023
09 March 2023
24 February 2023
22 February 2023
14 February 2023
13 February 2023
09 February 2023
31 January 2023
26 January 2023
23 January 2023
19 January 2023
12 January 2023
10 January 2023
06 December 2022
31 August 2022
17 June 2022
09 May 2022
20 April 2022
06 April 2022
01 April 2022
25 February 2022
23 February 2022
21 February 2022
18 February 2022
15 February 2022
11 February 2022
08 February 2022
07 February 2022
04 February 2022
02 February 2022
31 January 2022
17 January 2022
14 January 2022
07 January 2022
03 January 2022
28 December 2021
07 December 2021
01 November 2021
27 October 2021
25 October 2021
18 October 2021
15 October 2021
14 October 2021
21 September 2021
22 April 2021
15 April 2021
13 April 2021
08 April 2021
05 April 2021
26 March 2021
23 March 2021
18 March 2021
15 March 2021
12 March 2021
09 March 2021
04 March 2021
02 March 2021
26 February 2021
23 February 2021
19 February 2021
16 February 2021
11 February 2021
09 February 2021
04 February 2021
02 February 2021
26 January 2021
21 January 2021
19 January 2021
14 January 2021
12 January 2021
07 January 2021
05 January 2021
29 December 2020
17 December 2020
15 December 2020
10 December 2020
08 December 2020
04 December 2020
02 December 2020
18 November 2020
16 November 2020
13 November 2020
11 November 2020
10 November 2020
09 November 2020
06 November 2020
04 November 2020
28 October 2020
23 October 2020
12 October 2020
09 October 2020
06 October 2020
02 October 2020
30 September 2020
23 September 2020
19 September 2020
26 August 2020
22 July 2020
23 April 2020
16 April 2020
09 April 2020
26 March 2020
19 March 2020
12 March 2020
05 March 2020
27 February 2020
20 February 2020
13 February 2020
06 February 2020