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3 Effective Social Media Advertising Strategies from PT VADS Indonesia

02 May 2022

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Talking about marketing techniques in the business world, you will find many ways to do it. One of them is to do advertising. Advertising can be done with any media, including social media advertising which is very popular since the massive use of social media.

In this article, PT VADS Indonesia will explain social media advertising and its effective strategies to improve your business's ability to grow and get bigger profits. Read on here!

Social media advertising, how is it different from social media marketing?
Social media advertising is a type of digital marketing that usually utilizes social media such as Facebook or Instagram. Using social media to place the ads you want will ideally cost you. However, it's an effective and quick strategy so you can connect with more people.

The use of social media is said to be very effective because it can reach a wide audience and increase the campaign you want to do. If you use social media as a tool to spread your ads, then you will be able to target your audience more precisely.

This is because ads will be distributed based on data sources and have been personalized according to user behavior and demographics. For example, if you have a business in the beauty sector, then people who have an interest in the world of beauty will get your ad when they open their social media. Of course, this sophistication is supported by the existence of technology.

Talking about the world of business marketing, surely you will also have heard of social media marketing, then what is the difference between social media advertising? Many ordinary people will think these two things are the same, especially since both of them use social media to do marketing.

Even though they sound similar because they use the same media, social media marketing is a marketing technique that usually doesn't cost anything. Meanwhile, as stated above, social media advertising will be charged. The social media marketing strategy is carried out by carrying out activities as usual. That is, you will post content like people on social media.

Social media advertising platform that is often used
Social media advertising can be done by paying for platforms that are often used. The platforms that are often used are Facebook, YouTube, Instagram, Twitter, and TikTok. Each media has a different policy in providing advertising services to you.

To use this service, you can do your research first and find out the features offered by each platform. That way, you will also know which platform is right for placing ads. For example, if you have a business in the field of parental health, then you can use Facebook which has users aged 50-64 years based on research in 2020.
The same thing can also be applied to other target audiences. For example, if your target audience is young people, especially Generation Z, then you can use the paid advertising service TikTok, which currently has more than 600 million active users.

3 Social media advertising strategies
After understanding what social media advertising is and the platforms you can use, this time PT VADS Indonesia will share strategies for effective social media advertising. The method is not difficult, including:

1. Have a clear goal and target market
As mentioned earlier, when you want to advertise on social media, you must be able to adjust your target audience. That is, you must understand the goals and target market you want to reach. For example, you have beauty products for teenagers, then TikTok or Instagram is the right media because these two platforms are generally used by teenagers today.

2. Uploading organic content
The second strategy is to use organic content, i.e. regular content that is not paid for. In other words, the social media advertising that you do must be supported by social media marketing. Usually, when people are interested in your ad, they will visit your website or business social media. If the content you upload there is interesting, they will definitely do more research.

3. Monitor ad progress
The last is to monitor the progress of the ad. Each era will have its own way of advertising. That's why you have to be relevant to the times so that the ads you put on certain social media are effective.
For those who are interested in doing social media advertising for your business needs, but are still unsure and confused, use the Social Media Advertising service from PT VADS Indonesia! You can increase awareness and business revenue by implementing the right strategy. Prove it right now!

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