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AI Trends 2024

12 January 2024

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If 2023 artificial intelligence (AI) produces innovations in the digital world, 2024 is predicted to be a time when we are very dependent on the existence of AI in everyday life. AI has penetrated various industries such as software creation, online commerce, education, robotics, human resources, marketing, and the security sector. The global AI market is expected to reach $190.61 billion by 2025 with rapid growth. Let's explore the future of AI with some trends that will change in 2024.

Generative AI

Generative AI is advancing rapidly and will transform a variety of industries, from content creation to enterprise productivity software. Predictions indicate major developments with the release of GPT-5. These developments highlight the importance of AI in automating the creative process and could revolutionize the way content is created and consumed. Gartner estimates that by 2024, 40% of enterprise software will have Generative AI. This helps overcome barriers to AI adoption. Although it does not replace creative workers, generative AI speeds up the creative process and works efficiently. This expands the opportunities for automating tasks, increasing productivity, and potentially opening up new opportunities. Gartner predictions state that by 2026, more than 80% of companies will integrate Generative AI. This marks the important role of Generative AI in future technological and business transformation.

Customer Experience AI

By 2024, AI technology will improve customer experience. An IBM study shows that 54% of industry leaders prioritize customer experience. More than half of Americans are optimistic about AI for customer service improvements. AI solutions can help employees focus on more complex customer interactions. AI automation can save time in routine tasks and customer interaction reports.

Ethical AI

As the presence of artificial intelligence (AI) becomes more widespread, the need for a robust legal framework becomes increasingly important. Countries are developing regulations to govern the ethical use of AI, risk mitigation, and transparency. This trend shows a growing global consensus on the responsible development and application of AI. By 2024, expect an increase in the creation of AI-specific laws and regulations that address important issues such as data privacy, algorithm accountability, and the ethical application of AI technology. This legislative measure reflects an effort to establish a transparent and ethical framework, guiding the responsible development and application of AI while protecting individual rights and privacy.

Open Source AI

Open-source AI models will become increasingly competitive and surpass closed models in market adoption. Companies are now prioritizing flexibility in their AI strategies, looking for alternatives that provide more autonomy and control, and open-source models offer more effective means of achieving this. In fact, Forrester predicts 85% of companies will expand AI with an open-source model. Many organizations are now adopting open-source models, such as GPT-J. The open-source model is more transparent, flexible, customizable, and more cost-effective than the closed model.

BYO AI (Bring Your Own AI)

The BYO AI movement encourages the need for secure digital identities. The development of modern, generative AI tools requires secure and transferable digital identities. Banks and e-government platforms become digital identity platforms, leading to a structured and secure digital presence. BYOAI enables the portability of digital preferences from one interaction to another, bringing a high level of personalization and efficiency. The integration of AI into the work environment enables automatic adjustments to suit digital preferences. Forrester reports that 60% of workers will use their own AI to perform tasks.

Quantum AI

Quantum AI, a fusion of quantum computing and artificial intelligence, represents a market expected to reach USD 1.8 billion by 2030 with a CAGR growth of 34.1%. Quantum computers support AI in training complex models and quantum algorithms very efficiently process data, exceeding the capabilities of traditional computers. This has the potential to speed up computing performance.


Artificial intelligence (AI) continues to develop rapidly and transform industries around the world. In 2024, we can expect more innovation and progress in the field of AI. If you want to harness the power of AI for your business, explore PT VADS Indonesia's AI services today. PT VADS Indonesia can help you develop and implement AI solutions that will transform your business and give you a competitive advantage.

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