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Difference between WhatsApp Business and WhatsApp Business API

03 January 2022

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WhatsApp Business API is one of the communication channels that companies often use to connect with customers. However, please note that the WhatsApp Business API is different from the regular WhatsApp Business.

For business people, both the WhatsApp Business API and WhatsApp Business may be familiar. The application, which was previously only a means of personal communication, has spread its wings by presenting a special version for business people. So, what is the difference between WhatsApp Business and WhatsApp Business API?

What is WhatsApp Business? 
WhatsApp Business is an application officially launched by WhatsApp to make it easier for business owners or MSMEs to communicate with their customers. This application can be downloaded for free via Android or iOS. In terms of usage, its use is the same as regular WhatsApp, except that WhatsApp Business is equipped with automatic messaging features and message settings.

What is the WhatsApp Business API?
Meanwhile, WhatsApp Business API is WhatsApp designed for medium to high-end businesses. The goal is that companies can maximize WhatsApp to communicate more efficiently with customers. API or Application Program Interface refers to a device that functions to build software. The API contains a series of codes that are connected to the company's software, which will later be connected to WhatsApp.
Simply put, the WhatsApp Business API is not an application like WhatsApp Business, but a tool that companies can optimize to serve customers via WhatsApp.

Supporting features for both
The supporting features in these two applications are also different. In WhatsApp Business, you will find three main features, namely business profiles, statistics, and messaging tools. In the business profile feature, you can enter information about the company such as an address, website, and email address.

The statistics feature is used to analyze the number of messages received, read, and sent. You can see how many messages have gone to your WhatsApp number. Meanwhile, the messaging device feature serves to provide a fast response to consumers. For example, by setting Quick Reply, Greeting Message, Conversation Label, and Broadcast Message.

While one of the features of the WhatsApp Business API is a chatbot, which you won't find on regular WhatsApp or WhatsApp Business. With this feature, you can manage answers to frequently asked questions by customers on WhatsApp Business. This feature will provide automatic replies when customers ask general questions.

Another feature is Multi-Agent Access which allows the WhatsApp Business application to be accessed by several people at the same time. In this way, the company will be more responsive to customers. Even if a lot of messages come in, this won't be a problem anymore. A fast response will also increase customer satisfaction.

Benefits of WhatsApp Business and WhatsApp Business API
WhatsApp Business and WhatsApp Business API can make it easier for business people to run their businesses. For small-scale businesses, WhatsApp Business has been very helpful in communicating with customers through the various features provided. Using WhatsApp Business will also differentiate the use of the application for personal and business purposes, so it will be easier for you to manage business interests.

On the other hand, the function of the WhatsApp Business API is for the Customer Service Support Tool as well, where when connected to a chatbot, the automatic response feature will act as 24-hour customer service. Customers can get information at any time because the answers to their questions are set automatically. Other features such as profiles, badges, and catalogs are also useful in building a memorable brand presence with customers.

Another benefit of the WhatsApp Business API is that it supports users to build a robust and fraud-free business profile. By masking, the system will display the official WhatsApp Business account which is equipped with the label "Business Account" and a green tick. The sign is that the account has been verified by WhatsApp and shows that the account is a secure business account.

How to access WhatsApp Business and WhatsApp Business API
How to access WhatsApp Business is very easy. You can simply download it from the App Store or PlayStore, then enter the new number. You can't use the same number as regular WhatsApp. After successful login, you need to set up your business profile and include information about the company.

Different from WhatsApp Business, the WhatsApp Business API cannot be downloaded via the App Store or PlayStore. The WhatsApp Business API can only be accessed after being integrated with the official WhatsApp Business Solution Provider platform.

That's the difference between WhatsApp Business API and WhatsApp Business. WhatsApp Business API is a communication medium with customers who is also a customer service tool through the chatbot feature. Meanwhile, WhatsApp Business is more focused on text messaging. You can get this service through VADS Indonesia. Just click here and you can immediately use WhatsApp Business to improve customer service!

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