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What is AI and its Use for Search Engine Optimization?

18 May 2022

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Artificial Intelligence, commonly abbreviated as AI, is artificial intelligence that can improve or automate decision-making and tasks performed by humans. That is why AI is often used by businesses and is very important for digital business transformation. AI enables businesses to reduce labor costs, generate new business models, and improve processes or customer service. So, what is AI and, especially, its use for Search Engine Optimization?

What is AI and how does it relate to SEO?
AI has permanently changed the search process. Internet users get customized search results based on previous searches, a device used, location, and hundreds of other factors. Search engines increasingly know what users want. This technology shift is also driving important changes in Search Engine Optimization (SEO). Because AI technology is able to build customized optimization strategies.

When using AI to see the relationship between search intent and content, search results are tailored to a particular content landscape. In other words, SEO that works for one keyword group may not work well for another keyword group. SEO that relies on AI analyzes the relationship between sites, content pages, and search engine rankings, and provides fast, actionable results.

Benefits of using AI for SEO
Here are some of the benefits of using AI for SEO practices in digital marketing:

1. Voice search
Search engines rely on AI to provide relevant search results. Search engines use AI, machine learning, and deep learning to process search queries, then predict which results will satisfy any type of search.

That means, AI technology plays an important role in ranking your content and how your brand is found by internet users, regardless of the search engine used. Voice search, for example, is only possible with the help of AI.

Voice search relies on AI technology for natural language creation and processing to function optimally. Today, voice search is becoming more common so businesses need to implement SEO strategies for voice search.

2. Topic search
Using AI for SEO also helps with a topic search. AI can help find the right topic because it is able to find patterns in large data sets, including data on search volume. Using AI allows you to select content topics with high search traffic for specific keyword groups.

Businesses can use AI to extract topics from search data, so you can see what other top-ranking sites are doing to appear first in search rankings around related keywords. AI helps you create new content around search results and can help optimize the content you already have. The goal is of course to get a better ranking for the same keyword.

3. Traffic analysis
Traffic is free organic traffic that increases your website's visibility in search engines. That means SEO traffic is important for every business to get more leads, customers, and sales from search engines that don't have to be paid for.

Traffic is good for SEO because the more popular your site is, the better it will rank in search engine results. Websites that get more traffic will improve SEO metrics. Search engines like Google prefer to rank the content that people want to visit.

AI can help with traffic analysis and provide valuable insights from web data. Companies can use this information to improve customer service, personalize product recommendations, and ensure data compliance.
On the other hand, AI also helps analyze customer data, study consumer behavior, and provide personalized offers. This is important because consumers will buy from companies that offer products tailored to their preferences.

4. Rank prediction
Understanding your website ranking and traffic growth is very important for SEO. You can get information about website ranking and traffic growth using Google Analytics. However, Google Analytics can take a long time to interpret the data. The use of AI in SEO is important because AI technology can predict and warn about ranking growth, thereby automating problem identification and providing corrective action.

5. SEO control is more focused
AI will have a huge impact on SEO strategies as it changes the way businesses approach SEO and how SEO helps businesses achieve better results. Businesses that are able to embrace AI will be able to stay ahead of the competition and dominate search engine results. AI enables businesses to better automate communications, as well as enable direct control over AI-based strategies and keyword focus.

That's information about what AI is and its use for Search Engine Optimization. If you need help executing an SEO strategy for your business or brand, you can use Digital Marketing services from PT VADS Indonesia. This service helps you create and publish marketing campaigns through various digital channels, including website SEO. Click here if you need more information about Digital Marketing services from VADS Indonesia and various other interesting services!

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