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7 of the Most Effective Digital Marketing Services to Bring Leads
In the last 10 years, digital marketing has become one of the main ways to get customers, at least so they recognize a brand online. Digital marketing strategy is considered an effective way to target a more specific audience so that the conversion rate of an advertising campaign becomes more efficient.
7 digital marketing strategies to increase leads
Many business people think that digital marketing is all about social media marketing. In fact, social media marketing is not the only way. There are a number of types of digital marketing services that can be applied to a business according to the needs and type of business itself. Here are a number of digital marketing strategies that you need to know.
1. Social Media Marketing
As the name implies, the social media marketing strategy utilizes social media platforms to carry out various online campaigns. Social media marketing is not just posting content to social media.
There are a number of steps that must be passed so that a brand can stand out compared to other competitors. Analysis executed by implementing an integrated strategy is the key to social media marketing success so as to create more efficient conversion value.
2. Search Engine Optimization
One way that someone can find a product online is to use a search engine like Google or Bing. To make it easier for them to find your brand, of course you need to do optimization so that your website can be found in the top search results.
This strategy is called Search Engine Optimization. Basically, Search Engine Optimization is done by entering potential keywords into a brand's website. However, keyword analysis is what makes it a little tricky. In addition, website performance must also meet a minimum value so that search engine algorithms can place your website at the very top.
3. Email Marketing
The existence of social media has indeed created a new trend for digital marketing. However, make no mistake, email marketing is still one of the most effective marketing techniques. Its ability to create a sense of urgency and personalize content makes email marketing have a higher average conversion rate than other digital marketing strategies. The key is having a focused email list.
4. Affiliate Marketing
Affiliate marketing takes advantage of the popularity of public figures or experts so that they can influence someone to buy a product according to their recommendations. Affiliate marketing can be in the form of endorsements or collaborations so that brands can be better known by influencer followers who match their target market. Social media such as TikTok, Instagram and YouTube are currently the main platforms for implementing affiliate marketing strategies.
5. Inbound Marketing
The inbound marketing strategy utilizes digital content as an effort for brand interaction with customers so as to create closer bonds. Solutive and relevant digital content is the main weapon of inbound marketing.
All of this content is delivered to customers via social media, email, search engines, websites, and blogs. The aim is none other than so that customers can find brands online more easily.
6. Search Engine Marketing
Many people often equate Search Engine Optimization with Search Engine Marketing. Search Engine Optimization is basically one part of Search Engine Marketing. Apart from optimizing websites, Search Engine Marketing also utilizes advertising services on search engines so that a website is easier for potential customers to find.
7. Pay-per-Click
Pay-per-Click or PPC utilizes search engines or social media to place advertisements that are relevant to the target audience. Users only need to pay according to the number of clicks made by potential customers. The key to success in utilizing PPC services is to find the right target audience and use keywords that are relevant to that target audience.
You don't have to master every strategy to be able to apply it to your business. Take advantage of the services of digital marketing service providers such as VADS. Digital solutions owned by VADS allow companies to choose digital marketing service solutions that suit business needs. The digital marketing service program from VADS is managed by a professional team so that campaigns can be run effectively and efficiently. Learn about digital solution services from other VADS here.
6 Reasons Why Digital Marketing Strategy is Important for Your Business
Promotion is one of the important things that a business must do in order to reach the target market. Therefore, an appropriate and efficient digital marketing strategy is needed. Digital marketing is a series of strategies created to promote or brand products through the digital world.
Unfortunately, there are still many companies that have not implemented digital marketing. The reasons vary, ranging from the lack of professional marketing personnel in the company to the company's policy of conventional marketing. Why is a digital marketing strategy so important for the continuity of your business?
6 Reasons why digital marketing is important for business
There are a number of factors that make digital marketing very effective for your business. This is related to the development of the digital world which makes product promotion through digital media reach the target market more quickly. These factors include;
1. Tools to increase brand awareness
Digital marketing will be a powerful tool for you to increase your business brand awareness. That way, the target market will quickly become aware of the presence of your brand before they are finally interested in buying the products offered. That is why the preparation of digital marketing must be done effectively.
This can be started with a powerful SEO strategy to create effective content marketing to reach the target market faster than competitors.
2. Customer acquisition cost efficiency
Customer acquisition costs are the costs required by the company to be able to attract new customers. By using digital marketing, you can make significant customer acquisition cost efficiencies.
This can happen because of the massive development of social media. So, your brand can reach more people in a short time and can bring in new customers without having to think about additional costs.
3. Marketing strategy automation
Another reason digital marketing is important is that it allows you to automate multiple marketing strategies simultaneously. This helps you to run marketing campaigns faster. It also allows you to improve marketing efficiency and save effort, resources, and costs.
Marketing strategy automation also allows you to consistently nurture more prospects. At the same time, it helps you save resources so you can spend time on marketing efforts. This will most likely help you generate conversions, sales, and repeat purchases.
4. Digital marketing helps you stay relevant
With the development of the digitalization era, there is always a possibility that your competitors have implemented digital marketing to get new customers. Implementing a digital marketing strategy that is right on target according to the target market, will help you stay relevant. Relevant in this context means that the company can keep abreast of developing trends while at the same time meeting customer needs.
5. Help you understand your target market
Digital marketing can also make it easier for you to understand your target market. This happens because it is easy for companies to obtain data regarding consumer behavior and desires.
For example, if you use Instagram to do digital marketing, from here you can find out what content topics followers like the most when they are most active, and so on. You can maximize this data to compose even better content.
6. Business is more dynamic and purposeful
Your business will also be more dynamic and focused thanks to an effective digital marketing strategy. The company's marketing strategy can adjust the trends that occur to reach a wider target market. In addition, the company's orientation will also be more focused because it will not be out of date and always keep abreast of changes, but without ignoring the company's vision and mission.
An effective digital marketing strategy is needed so that the products you sell can reach the target market quickly. If your company doesn't have a strong marketing team, you can hire digital marketing services from PT VADS Indonesia (VADS). You can use Digital Marketing services to prepare a digital marketing strategy that is good and in accordance with the target market.
Digital marketing strategies need to be well and precisely structured in order to produce effective branding. With Digital Marketing services, an experienced team from VADS will help develop your company's marketing strategy. For other service information from VADS, please click here!
VADS Indonesia Client Gathering 2023 “The Future is Here: Improve your Contact Center in 2023”
Jakarta, 16 March 2023 – PT. VADS Indonesia again held the 2023 Client Gathering event with the theme "The Future is Here: Improve your Contact Center in 2023". At this event, PT VADS Indonesia focused on how technology can improve contact center services and provide a better digital experience for its customers. The event, which was held at one of the prestigious restaurants in South Jakarta, is also a place to strengthen relationships with clients and to thank PT VADS Indonesia for the loyalty and trust that has been given. In addition, PT VADS Indonesia also introduced other solutions such as Customer Experience Automation, which can improve service efficiency and quality through the use of technology such as inbound and outbound contact center automation, predictive, omnichannel + AI, live chatbots, WhatsApp, and beyond. BPO solutions. PT VADS Indonesia hopes that these solutions can have a positive impact on clients and help them transform into an increasingly advanced and reliable digital era.
This event presented 4 speakers who were experienced and competent in their fields, namely: Philip Joseph (Senior Vice President of Customer Experience & Service Operation Indosat Ooredoo Hutchison), Windy Andale (Vice President of Customer Services PT ASDP Indonesia Ferry), Anna Novy Handayani (Division Head Mandiri Inhealth Customer Service), and Nico Herry Janto (Head of KRING Tax, Directorate General of Taxes, Ministry of Finance of the Republic of Indonesia). The four speakers shared their experiences and projections for facing 2023 in a panel discussion that was attended by more than 30 well-known companies, including telecommunication companies, government, e-commerce, banking, and others, who are users of PT VADS Indonesia's services.
At the event, Deddy Hermansyah, Chief Marketing and Sales Officer of PT VADS Indonesia explained research from Gartner and the Asia Pacific BPO Association regarding the trending customer experience (CX) in the future, namely:
- Artificial Intelligence and Machine Learning, where CX's ability not only answers consumer problems but can also predict consumer behavior and needs based on journey and personalization.
- Human Centric CX Design, CX design to make every interaction easy (seamless) and automation in accelerating questions and answers from every interaction with consumers in order to provide a closer (meaningful) relationship.
- Total experience (TX), is a synchronization of the 3 pillars namely people, process, and technology to provide better solutions and collaboration.
- The use of omnichannel, connecting both digital and traditional channels in one platform and studying the journey of consumers to minimize friction in CX and make a seamless omnichannel.
- Metaverse in CX is a new breakthrough in CX services where consumers can experience, try, as well as discuss directly with SME (subject master expert) so as to provide an unforgettable experience.
"These five trends are in line with the changes that have occurred in designing new solutions which have become the flagship solution (Beyond BPO) at PT VADS Indonesia. These solutions have been implemented for several strategic clients in responding to the challenges and needs of CX in the future.”, said Deddy Hermanyah, “As a good partner, PT VADS Indonesia is very responsive and flexible in providing services in all conditions. This quality makes clients loyal in cooperating with PT VADS Indonesia, and some have even worked together for more than 10 years.", he continued
In early 2023, PT VADS Indonesia received an award from Indosat Ooredoo Hutchison as The Best CX Partner 2022, and 35 other awards both nationally and globally, such as from ICCA, Stellar Award, Frost and Sullivan, CCW, and others. PT VADS Indonesia also conducts surveys through third parties from year to year to measure the level of satisfaction and performance (NPS and CSAT) of its clients. The research results show an increase of 10 points to 40 in NPS and an increase of 6 points to 98% in CSAT. This increase occurred in several aspects, such as good communication, responsiveness, good service, efficiency, performance as needed, and service readiness.
"The awards we have received and the NPS and CSAT achievements that have increased in 2022 are not a reason for PT VADS Indonesia to be complacent. All of this will trigger us to further improve our services, update solutions that are trending in the market according to the vertical industry, and bring convenience to our clients to be more advanced and competitive in the future” Closed Deddy Hermansyah at the PT Client Gathering event VADS Indonesia.
These are 5 Reasons Robotic Process Automation is Important to Advance Your Business
As civilization develops, more and more technology can facilitate human work. One of them is robotic process automation (RPA). This term may be familiar to those of you who are in the business world. RPA is a software technology capable of compiling, distributing, and managing software to mimic human actions.
An example of implementing RPA is a help desk, customer care, and customer service workers do not need to handle the same problem from a customer because the technology can recognize similar patterns. Therefore, RPA is very important to make work easier. The following is detailed information about the benefits of robotic process automation for your business!
1. Cost-effective
With robotic process automation technology you can save on operational costs. Using RPA may only need to spend money at the beginning, after that you can immediately enjoy the benefits. Thus, the work process becomes more efficient.
2. Avoid human error
The human work process is not completely perfect, so the possibility of human error will definitely exist. RPA is the right solution to avoid human error thereby increasing the accuracy of processes and work results. In fact, RPA can reduce human error by up to 57%. By minimizing human error, you can improve the product quality of your business. This RPA-automated business can further enhance your enterprise integration system.
3. Drive productivity
After fewer human errors, your business can run faster. So, it can be concluded that the work process also becomes more efficient. So, work that normally can be done in a full day's time can be completed more quickly. Thus, employees can also be more productive and focus on other jobs that have a higher urgency. In fact, the results of a survey from UiPath involving thousands of global employees stated that robotic process automation can make them 68% more productive.
This work efficiency also has an impact on determining your company's strategy. This is because the company's incoming and outgoing funds, strategy patterns, interactions with customers, and other processes can be stored automatically. Thus, the preparation of corporate strategy can be determined quickly as well.
4. Increase customer satisfaction
Increasing productivity and business integration, of course, the quality of products and services in your company. This also of course helps many employee problems, so employee engagement with the company is also getting better. Therefore, of course, the quality of work of employees can also be increased. Thus, good quality work will also have a positive impact on customer satisfaction. This is because customers will get more accurate data from this RPA assistance.
5. Realizing transparency
RPA is the most efficient way for you when you want to increase the level of work transparency. The reason is, RPA can help employees to manage data. With this technology, the data that is being worked on by each employee is recorded digitally. In fact, RPA can funnel data and deliverables to a central server.
Robotic process automation has indeed been proven to have a positive impact on the work systems of many companies. For those of you who are in need of RPA services in an effective way, you can look for a professional Business Process Outsourcing (BPO) company, one of which is PT VADS Indonesia.
With help from PT VADS Indonesia, you don't have to bother running various repetitive business processes. So, your work efficiency needs can be practically met. Want to know more details about the types of RPA services from PT VADS Indonesia? Contact marketing@vads.co.id immediately!
How Does Robotic Process Automation Work?
In this increasingly sophisticated era, the presence of technology will greatly assist human work, one of which is saving time. One technology that can save human work time is robotic process automation or RPA to eliminate repetitive work processes. RPA is software that is used to imitate and do human work.
In everyday life, you may have often encountered the application of this robotic process automation. Starting from taking on a help desk role, checking forms, and processing payments to detecting fraud. To understand more about this technology, let's look at the explanation together!
What is Robotic Process Automation?
For some people, maybe the term robotic process automation still sounds foreign. This technology emerged in the early 2000s, then RPA continued to be developed to help humans. RPA itself is a development of artificial intelligence (AI), workflow automation, and screen scraping. The combination of the three technologies is focused on collecting data, increasing the speed and accuracy of data processing, and utilizing artificial intelligence systems that are capable of carrying out human tasks and jobs.
How does Robotic Process Automation work?
Simply put, you will only enter the system in the form of an RPA bot. Later, this bot will work for you. The RPA bot will work by copying, retrieving data from e-mail or websites, entering received data, making calculations, moving data, entering the program, and connecting to the API.
RPA will not change existing systems, because this technology has the ability to adapt to various workflows. That way, it can be said that RPA bots are very easy to set up and adapt to the needs of the business or industry that wants to apply them.
Types of industries that can take advantage of Robotic Process Automation
Based on the explanation above, it can be concluded that RPA is capable of carrying out repetitive tasks for various industries. Moreover, the advantages that easily adapting to existing systems will greatly help humans. Therefore, many industries take advantage of this advanced technology. Here are some industries that are leveraging RPA.
1. Health
The first industry to take advantage of RPA was the healthcare sector. In the world of health, you will surely find many important documents that concern the lives of many people. The existence of robotic process automation can reduce the risk of data exchange or other human errors with medical record automation and proper data management.
2. Telecommunications
In the telecommunications sector, RPA's task is to help store important data, considering that the telecommunications sector stores large amounts of customer data. Repetitive tasks such as document storage are crucial for the continuity of this sector.
3. Banking
The application of robotic process automation in the banking world encourages efficiency while increasing accuracy. This is proven because RPA can detect fraud and potential fraud from suspicious accounts. In addition, the process of registering new customers has also become easier, because all documents are processed directly by this technology system quickly and precisely.
4. Customer service
Another use of RPA is in the field of customer service. The system can do work such as verifying documents that have been uploaded by customers. From these documents, the system can immediately decide on the next steps according to the accuracy of the documents uploaded. Customer service can also be done more quickly because of the help of technology
In the business world itself, robotic process automation certainly brings new winds and also a myriad of benefits. You'll get more accurate and faster data output, increase productivity, eliminate opportunities for human error, and save costs. Therefore, as a businessman, you need to consider applying RPA.
If you are interested in implementing this technology system, then RPA services from PT VADS Indonesia can be the right answer. For more information about this service, you can directly visit the VADS website. Let's automate your business with VADS for bigger profits!
5 Examples of Applying Social Media Analytics for Business
Being engaged in business in the digital era like today makes you inevitably connected with the world of social media. Apart from communicating with customers using social media, you can also run social media marketing. However, for it to work properly, you need to do social media analytics. What is it and how is it applied in business? Here's a complete explanation for you!
Understanding social media analytics
Social media analytics is the process of understanding and analyzing data on social media. Let's say you upload a few different pieces of content a week. Through data analytics, you can find out how many positive responses you have on each of your uploads. That way, in the future you can focus more on content that your target audience prefers.
How does it work?
You can find analytics on the social media you use. There are usually visible metrics, such as impressions, engagement, and content. Once you have data on these metrics, you can work with them.
5 Examples of implementing social media analytics
Then, how about an example of its application? Here are some examples for businesses to better understand social media analytics.
1. Measuring the ROI of social media marketing strategies
The main goal of getting views, likes, retweets, and shares is ROI, or the result of all the effort you put into social media accounts. Let's say you have set a goal, which is to increase brand awareness. If the goal is like that, the ROI can be measured through the growth of followers or impressions from the campaigns you are doing.
Then, how to measure ROI correctly? First, you must determine key performance indicators or often referred to as KPIs. If these indicators are not achieved, it can be said that your efforts still need to be improved. You can use tools, such as Google Analytics to adjust performance in the right direction and be more positive.
2. Help you build customer profiling
Nearly 61 percent of customers expect companies to listen to them. Through social media analytics, you can find out the preferences of customers and collect them as data for the future. Of course, you can do a survey to get an outline rather than too subjective results.
For more effective results, there are several things you can do. One way is to find a community that aligns with your company's field. From there, you can take various data that have various attributes, then combine it with your social media data to become analysis material.
3. Tools to identify the right influencers
Influencers are a marketing strategy that is quite effective in bringing in lots of customers. However, choosing the right influencer requires deep analysis. Because popular influencers alone are not enough to boost brand awareness. You have to see if the influencer has relevance to your business.
How do you find the right influencers? Of course, you can use analytics. From there, you can find influencers who can provide maximum engagement and can help your company achieve its future goals.
4. Measuring brand health in the eyes of consumers
It is undeniable that the customer's opinion of your brand is very influential on the sustainability of the company. However, you don't always know what customers are thinking. Usually, they disappear without your knowledge. Through social media analytics, you can monitor brand health in the eyes of consumers in real-time.
How to? Within the analytics, you can find the volume of subscribers responding to your content, and use that data to compare with competitors.
5. Summarize marketing costs
Every company certainly wants to spend less, especially on marketing. However, sometimes social media marketing requires large funds and only provides less than optimal results. Through social media analytics, you have the opportunity to reduce expenses and make efforts more efficient and effective.
Those are some good social media analytics applications for business continuity. You can find out customer needs and choose influencers who will have a positive impact on the company. In addition, you can reduce marketing expenses effectively and efficiently, but still with maximum results.
If you are still confused, you don't need to worry because PT VADS Indonesia is ready to assist you in managing your social media analytics. VADS Indonesia is a trusted company ready to assist you in maximizing your digital marketing efforts as well as customer experience. For more detailed information, just click here!
