Our Solutions

Latest News


Tips for Effective Communication Via WhatsApp Voice to Increase Customer Satisfaction

Posted on 19 Apr 2024

WhatsApp has become one of the main digital communication tools in today's modern business world. With features like WhatsApp Voice, companies have the opportunity to improve the quality of their customer service by interacting directly. However, to achieve a high level of customer satisfaction, tips and guidance on how to communicate effectively via WhatsApp calls are needed. In this article, we will explore effective communication strategies to increase customer satisfaction via WhatsApp Voice.

1. Prepare yourself with the information you need
Before making a WhatsApp call with a customer, make sure you have prepared yourself with the necessary information regarding questions or problems that may be discussed. This will help you provide the right answers and convey an impression of professionalism to customers.

2. Start with a friendly and personal greeting
When starting a conversation via WhatsApp Call, make sure to greet the customer with a friendly, clear, and personal greeting. For example, "Good morning, Mr. Budi. How can I help you today?" This will make customers feel cared for and appreciated.

3. Listen Actively and Empathetically
The main key to effective communication is active listening and empathy. Take time to listen to what the customer has to say, show interest and concern by asking relevant questions, show empathy for the situation or problem faced by the customer, and make sure to involve the customer in the conversation.

4. Use clear and easy-to-understand language
When communicating via WhatsApp Call, make sure to use language that is clear, concise, and easy to understand. Avoid using technical jargon that customers may be confused or even not understand. Use easy-to-understand and simple language to explain information well.

5. Provide solutions or assistance quickly and efficiently
After understanding the customer's problem or need, provide solutions or assistance quickly and efficiently. Provide clear steps that are easy for customers to follow. Make sure customers feel supported and get a satisfactory solution. This shows that the company cares and is ready to help customers immediately.

6. Remain Friendly and Professional Throughout the Conversation
Even when faced with a challenging situation or a dissatisfied customer, remain friendly and professional throughout the conversation. Avoid confrontation or excessive emotions. Maintain self-control and focus on providing the best service to customers. Provide concrete and actionable solutions. Help customers to solve their problems with clear steps.

7. Ask for feedback and follow-up
After the conversation is finished, don't forget to ask for feedback from customers regarding the services provided. Give appreciation for the input or suggestions given. Carry out follow-up if necessary to ensure customer satisfaction is maintained.

8. Monitor Call Quality
Always monitor WhatsApp call quality to ensure that communication is smooth and clear. Also, make sure to fix technical issues immediately if discovered.


Effective communication via WhatsApp Voice plays an important role in increasing customer satisfaction. With thorough preparation, a friendly and responsive approach, and the ability to listen and provide solutions quickly, your company can create a positive and satisfying communication experience for your customers. Use these tips to create an efficient workflow that suits your business characteristics!

As a company partner in customer service, PT VADS Indonesia has a revolutionary WhatsApp Business solution to increase the effectiveness of communication via WhatsApp Voice. With PT VADS Indonesia's superior technology and services, your company can optimize WhatsApp as a responsive communication tool to meet needs and increase customer satisfaction. Get the best solution for your customer service by consultation with PT VADS Indonesia!


5 Benefits of Personalizing Customer Support Via WhatsApp Voice

Posted on 16 Apr 2024

WhatsApp has become a hugely popular communications platform worldwide, used by millions of people to send text messages, share files, and even make voice and video calls. However, along with the development of digital business, WhatsApp also provides special features for business purposes known as WhatsApp Business. One very useful feature in WhatsApp Business is WhatsApp Call or WhatsApp Voice

WhatsApp Voice as a Personalized Customer Support Tool

WhatsApp Voice is a feature that allows customers to make direct voice calls to companies or businesses via the WhatsApp Business application. With this feature, customers can communicate directly with the company, provide customer support, answer questions, and even make presentations or offers via voice call. Using WhatsApp Voice in a customer support context provides significant advantages, especially in terms of personalization.

Benefits of Personalized Customer Support Via WhatsApp Voice

1. Customers can communicate directly with the company and provide clearer and more detailed explanations without having to wait a long time to get a faster response

2. Customers can easily contact customer support via WhatsApp Voice, without having to type at length, increasing convenience and speed in getting help.

3. Through WhatsApp Voice, customers can communicate more easily and responsively, thereby increasing customer satisfaction

4. By using WhatsApp Voice, the expressions and personalities of customer support agents can be more pronounced, thereby creating closer and warmer relationships with customers

5. Customer support agents can better understand the nuances of customer emotions and needs so that the responses given can be more appropriate and satisfying.

Steps to Implement Personalized Customer Support Via WhatsApp Voice

• Customer Support Agent Training
Provide training to customer support agents in using WhatsApp Voice effectively, including how to convey information clearly and friendly.

• Use of AI Technology
Integrate artificial intelligence (AI) technology to analyze voice conversations and provide faster suggestions or solutions to customer support agents.

• Customer Database Development
Build and update customer databases to ensure that the information provided to customers is personalized and relevant.

• Monitoring and Evaluation
Regularly monitor voice interactions between customer support agents and customers, as well as carry out evaluations to continuously improve service quality.


Personalized Customer Support via WhatsApp Voice is an effective strategy for building closer connections with customers. By utilizing the voice features of WhatsApp, companies can provide more personal, fast, and efficient service to customers, increasing overall customer satisfaction and loyalty. With proper implementation and continuous evaluation and improvement, companies can achieve great benefits from this strategy.

Increase the personalization and effectiveness of your customer support with the WhatsApp Business API solution from PT VADS Indonesia. Get easy integration, superior audio quality, on-demand scalability, and high reliability. Not only WhatsApp Voice, but PT VADS Indonesia also provides SMS, WhatsApp messages, PSTN calls, IP calls, and chatbots to create an efficient workflow that suits your business. Contact PT VADS Indonesia now to experience extraordinary customer support!


How to Turn Loyal Customers into Brand Advocates Using AI?

Posted on 12 Apr 2024

Turning loyal customers into brand advocates using artificial intelligence (AI) involves a series of strategies and tactics aimed at strengthening relationships with customers and encouraging them to promote your brand to others. Here are some steps you can take:

• Customer Data Analysis
Utilize AI to analyze data from your loyal customers. Identify behavioral patterns, preferences, and their interactions with your brand. This will help you understand what makes them loyal and how they can become effective brand advocates.

• Personalization of Experience
Harness AI for personalizing the customer experience. Provide special offers, customized product recommendations, and relevant messages based on analyzed data. Personalization will make customers feel valued and emotionally connected to your brand.

• Strengthening Relationships Through Communication
Use AI to enhance communication with loyal customers. Create more relevant and engaging messages, as well as respond quickly to their inquiries or issues. Effective communication will strengthen emotional bonds and their trust in your brand.

• More Effective Loyalty Programs
Leverage AI to develop more effective loyalty programs. Use customer data to tailor incentives and rewards according to their preferences and engagement levels. A more engaging program will encourage customers to be more active in promoting your brand.

• Monitoring and Analyzing Customer Interactions
Use AI to monitor and analyze customer interactions with your brand. Track their engagement levels, responses to promotions or campaigns, and how they contribute to expanding your brand. This analysis will help you adjust strategies to more effectively turn customers into brand advocates.

• Using Smart Chatbots
Utilize AI-powered chatbots to provide fast and accurate service to customers. Chatbots can assist in providing product information, handling complaints, and offering needed assistance responsively. A positive experience with chatbots can increase loyalty and the likelihood of customers becoming brand advocates.

• Providing Relevant Content
Use AI to deliver relevant and compelling content to customers. Use data about their preferences and interests to create more personalized and useful content. Quality content will help build stronger relationships and encourage customers to share information about your brand.

By combining artificial intelligence (AI) with effective marketing strategies and continuous attention to customer needs and desires, you can transform loyal customers into active and influential brand advocates for the success of your brand. Through the advantages of artificial intelligence technology (AI), PT VADS Indonesia is ready to help your company turn loyal customers into strong and influential brand advocates. Through in-depth data analysis, personalized customer experiences, strengthened communication, and the development of effective loyalty programs, we can help you build close relationships with customers and encourage them to promote your brand to others. Contact us now to start the steps towards transforming loyal customers into brand advocates that can enhance your business success.


Explore the Benefits of Connected Customer Experience for Businesses

Posted on 09 Apr 2024

In the continuously evolving digital era, connected customer experience has become the key to success for many businesses. In this article, we will delve into the impact of connected customer experience on businesses and why it is crucial to understand and implement.

What is Connected Customer Experience?
Connected Customer Experience (CCE) refers to the seamless integration of various communication channels and interactions between a company and its customers. This includes the use of digital technology, connected customer data, and coordinated communication strategies to create a consistent and continuous customer experience at every touchpoint.

Understanding Connected Customer Experience
CCE involves combining various communication channels such as websites, mobile applications, social media, email, and contact centers to provide a connected experience to customers. The goal is to enable customers to interact with the brand seamlessly across multiple platforms without encountering barriers or differences in experience.

What are the Impacts of Connected Customer Experience?
1. Optimizing Customer Interactions
Connected customer experience allows companies to optimize interactions with customers through various channels such as websites, mobile applications, social media, and contact centers. This enables customers to interact with the brand seamlessly and receive quick and relevant responses.

2. Increasing Customer Satisfaction
By providing a connected and consistent experience, businesses can enhance customer satisfaction. Customers feel valued and heard when they can interact with the brand without obstacles and receive satisfactory solutions.

3. Strengthening Customer Engagement
Connected customer experience also helps strengthen customer engagement. By delivering relevant content, personalized experiences, and being responsive to customer needs, businesses can build deeper and more sustainable relationships with their customers.

4. Improving Customer Retention
A connected and satisfying customer experience has a positive impact on customer retention. Satisfied customers are more likely to remain loyal and use the company's services or products repeatedly.

5. Building Strong Brand Awareness
Businesses that deliver superior connected customer experiences tend to build stronger brand awareness. Customers are more likely to recommend the brand to others and speak positively about their experiences, ultimately enhancing the brand's image in the eyes of consumers.

6. Increasing Operational Efficiency
By integrating various communication channels and customer data, connected customer experience can also improve operational efficiency. Companies can manage customer interactions more effectively and efficiently, reducing response times and increasing productivity.

7. Optimizing Sales Processes
Connected customer experience can optimize sales processes by providing relevant and useful information to customers as they consider making purchases. This can increase sales conversions and boost business revenue.

8. Expanding Market Share
By delivering superior connected customer experiences, businesses can attract more customers and expand their market share. Satisfied customers will provide positive testimonials and recommend the brand to others, helping the business grow and thrive.

9. Keeping Up with Technological Advances
In the ever-changing business environment, connected customer experience allows companies to stay relevant by keeping up with technological advancements and consumer trends. Businesses that can adapt quickly will have a greater competitive advantage.

10. Creating Long-term Value
The impact of connected customer experience is not only felt in the short term but also creates long-term value for businesses. Customers who feel connected to the brand and have satisfying experiences are likely to remain loyal and become valuable assets to the business.


In conclusion, connected customer experience has a significant impact on businesses in various aspects, from customer satisfaction to long-term growth and success. Businesses that prioritize and implement connected customer experience effectively will have a greater chance of achieving their business goals and remaining competitive in the market.


How AI and Data Convergence Help Companies Meet Customer Expectations

Posted on 05 Apr 2024

In the ever-evolving digital era, technologies such as artificial intelligence (AI) and data convergence have become key in helping companies meet customer expectations. In this article, we will explain how AI and data convergence work together to enhance customer experience and optimize company business strategies.

1. Deep Understanding of Customer Preferences
AI enables companies to collect, analyze, and understand customer data more deeply. By using machine learning algorithms, companies can identify patterns in customer behavior, product preferences, and unmet needs more accurately.

2. Personalization of Customer Experience
With a better understanding of customer preferences, companies can use AI to personalize the customer experience. This includes customized product offerings, relevant recommendations, and tailored communication for each customer.

3. Improved Responsiveness of Services
AI can also be used to improve the responsiveness of customer services. Through intelligent chatbot systems, companies can provide 24/7 customer service, responding to customer inquiries and requests instantly.

4. Sentiment Analysis and Customer Feedback
Data convergence from various sources, including social media, surveys, and direct customer interactions, allows companies to conduct sentiment analysis and gather customer feedback more effectively. This helps companies understand customer feelings and perceptions towards their brand.

5. Better Decision Making
With AI capable of real-time data analysis, companies can make more accurate and timely decisions based on accurate information. This helps companies respond to market changes and customer needs more effectively.

6. Predicting Customer Behavior
AI can also be used to predict future customer behavior. By using historical data and predictive algorithms, companies can identify trends and behavior patterns that can help plan more effective marketing and sales strategies.

7. Business Process Automation
Data convergence and AI also enable companies to automate many business processes, including product delivery, inventory management, and data analysis. This reduces manual workload and allows for a greater focus on value-added customer interactions.

8. Optimization of Omnichannel
By integrating data from various communication channels, companies can create a connected and seamless omnichannel experience for customers. This includes consistent experiences and continuity of interactions across all brand touchpoints.

9. Better Risk Management
With advanced data analysis, companies can manage risks more effectively. AI can help identify potential issues or threats and provide actionable solutions to mitigate their negative impact on customers.

10. Continuous Innovation
AI and data convergence also help companies stay innovative. By leveraging these technologies, companies can continue to develop products, services, and strategies relevant to market developments and changing customer expectations.


AI and data convergence have a significant impact in helping companies meet customer expectations. With advanced AI and data convergence mastery, PT VADS Indonesia is ready to be your trusted partner in delivering the best customer experience services. Through the integration of AI technology and in-depth data analysis, we can help your company better understand and respond to customer needs accurately and efficiently. We are committed to helping your company create an exceptional customer experience, strengthen engagement, increase loyalty, and optimize overall business strategies. Contact us now to start the journey towards superior customer experience and build stronger relationships with your customers!


Strategy Using AI to Enhance Customer Persona

Posted on 02 Apr 2024

In the increasingly digital era, the use of artificial intelligence (AI) has become key to understanding and addressing gaps in customer personas. In this article, we will discuss how AI can be used to interpret and address these gaps, as well as its impact on customer experience and company business strategies.

Introduction to Customer Persona

A customer persona, also known as a buyer profile, is an imaginary representation of buyers and users of a company's products. This imaginary representation is useful for simulating how products are received, used, and evaluated, both those already on the market and those yet to be launched.

By having a good customer persona, companies will find it easier to determine the most effective way to interact with these customers. This is of course tailored to the background and characteristics of each customer. Not all customers can be treated uniformly in interactions, especially in handling complaints and evaluations of products they have purchased.

Why Customer Persona is Crucial?

Customer personas are crucial because they help improve customer service and product marketing. By understanding customer personas, attention is more focused on the needs and issues of the target market. Therefore, it is important to create them accurately.

In the rapidly evolving business world, competition is becoming tougher. Therefore, it is important for businesses to focus not only on what they want to do but also on the needs of buyers. One solution to this is by creating customer personas. This way, it is easier to know the desires of the target market.

Challenges in Understanding Customers

One of the main challenges in understanding customers is the complexity of data and dynamic changes in customer behavior. This makes it difficult for companies to interpret data accurately and effectively.

AI's Role in Interpreting Data

AI plays a crucial role in interpreting customer data better. Through machine learning algorithms, AI can analyze large amounts of data quickly and identify patterns, trends, and customer preferences more accurately.

Addressing Gaps with In-Depth Analysis

With the help of AI, companies can conduct in-depth analysis of customer data to identify gaps between the expected customer persona and the reality of customers. This helps companies to correct and adjust their marketing and service strategies.

Personalizing Customer Experience

By better understanding customer preferences and needs through AI, companies can provide a more personalized and relevant experience to each customer. This includes customized product offers, relevant messages, and responsive services.

Making More Informed Decisions

AI also helps companies make more informed decisions based on deep data analysis. This allows companies to plan more effective strategies to meet customer expectations.

Optimizing Marketing Strategies

By understanding gaps in customer personas, companies can optimize their marketing strategies. They can better tailor messages, communication channels, and product offerings to effectively reach their target audience.

Improving Customer Retention and Loyalty

With personalized experiences and tailored strategies, companies can improve customer retention and build strong loyalty. Customers feel valued and heard when companies can meet their needs accurately.

Continuous Innovation in Customer Service

Using AI to interpret customer data also opens the door to continuous innovation in customer service. Companies can continue to improve and develop their services based on a better understanding of their customers.

Creating a Unique Customer Experience

By addressing gaps in customer personas through AI, companies can create a unique customer experience and differentiate themselves from competitors. This allows companies to build stronger relationships with customers and win in competitive markets.


The use of AI to interpret and address gaps in customer personas has a significant impact on improving customer experience, increasing retention, and supporting more effective business strategies. Companies that adopt this approach have a greater opportunity for success and resilience in dynamic and competitive business environments.

Advantages in the application of artificial intelligence (AI) and effective utilization of customer personas, PT VADS Indonesia is ready to be your strategic partner in providing the best customer experience services. Through AI and in-depth analysis of customer personas, we can help your company better understand the needs and preferences of customers, so you can provide a personalized and relevant experience. Contact us now to start your journey towards superior customer experience and build stronger relationships with your customers!

I'm looking on how to..

Engage with my customers to resolve their needs.


Secure my business data from cyberattacks with easily and can be accessed anytime and anywhere.


Drive innovation through collaborative platforms for my team.


Build and maintain good relationship with my customers through digital channels.


Our Clients

Our Client Testimonials

"Management from VADS is very flexible and open communication as our partner who can still address Bukalapak's needs"

Tine E. Effendi

Bukalapak - Vice President Customer Satisfaction Management

Watch More

"Customers are greatly helped by the fast responses from PT VADS Indonesia agents, hence the appreciation from the satisfied customers on our social media"

Reni Septiana

PT Bank Central Asia Tbk - Senior Vice President Center of Digital

Watch More

Step into the future of your business.

Contact us immediately to discover how VADS can help elevate your business.

I Am Interested