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Omni Channel Marketing is a Marketing Strategy with Different Platforms, What Are the Benefits?

01 April 2022

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In this digital era, it is not surprising that you often find various forms of promotion on various platforms. Not infrequently, these contents contain the same thing even though they are published in different mediums. This is a form of omni-channel marketing strategy. Indeed, what is an omni channel and what are the benefits for business development? Here is the full explanation.

What is omni-channel marketing?
Omni channel marketing is a marketing strategy that can be done across platforms. This is done by aligning content delivery across multiple platforms for consistency. Omni channel marketing is used because consumers today are not limited to one platform. In addition, this strategy can also make businesses get more consumers on these various platforms.

What are the benefits of omni channel marketing?
Because it can do marketing on various platforms, omni channel marketing certainly has many benefits for business people. What are the benefits? Check out the following explanation!

Integration with multiple channels
The first benefit of omni channel marketing is that it can connect or integrate various sales channels, especially in the retail business. Both online and offline sales, omni channel marketing will connect them into one centralized channel.

With omni channel, you can easily check stock, total sales, and perform analysis. You also don't have to check each platform individually because everything is centralized into one channel. That way, work will be more efficient and can increase business productivity.

Increase consumer loyalty
With an omni channel marketing strategy that provides the same content, consumers can experience a consistent experience across all platforms. In addition, this marketing strategy can also provide offers that are tailored to each individual consumer. So, your customers will feel well served. Consumer loyalty can also grow because of this advantage.

Drive sales and traffic
With an omni channel marketing strategy, sales traffic can increase, because more and more buyers will be interested in visiting the store if they get clear information from the website. In fact, according to research, offline stores that use an omni channel marketing strategy can get a 15-30% increase in sales.

Provide data
Another benefit that is no less important than omni channel marketing is the completeness of data that you can get easily. The various platforms you use can be a place for consumer-related research. The data that you can get include demographics, preferences, behavior, and habits of potential consumers.

Help create more specific strategies
From the data that has been collected, then you can make a more specific sales strategy. Complete knowledge of the characteristics of potential customers and their behavior during transactions can let you know what steps to take when making a sale.

With the right marketing and sales strategy, you will get customers that match your business's target market. If your product is in accordance with the target market, sales figures will increase, because your product is the answer for them. Your business can grow even more.

From the explanation above, it is clear that omni channel marketing is a good marketing strategy to increase business productivity and sales. It is time for you to do business not only by increasing product quality, but also by making good marketing strategies through various platforms.

You can also hand over the task of omni channel marketing to a professional third party such as PT VADS Indonesia. All business processes, from effectiveness to company productivity, can be improved if you leave this task to the experts. For further information regarding omni channel marketing services from PT VADS Indonesia, please contact

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