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5 Signs Your Business Needs to Implement a Digital Marketing Strategy

28 February 2023

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The development of the times and technology certainly affects many aspects, including the form of promotion of products and services from a business. If in the past promotions were often found in the form of brochures or billboards, now promotions can be found in digital form. This digital approach is generally referred to as a digital marketing strategy.

Many businesses actually need digital marketing strategy support. Unfortunately, most businesses are still hesitant to use digital marketing service providers and maybe you are one of them. So, when exactly should your business start implementing a digital marketing strategy?

What is a digital marketing strategy?
Digital marketing strategy is a marketing approach using digital media, both through social media and paid click advertising services (pay-per-click). This strategy is becoming a trend in the digital era as it is today because it is considered more effective and efficient.

Advertising materials delivered using a digital marketing strategy can target the desired target so that the conversion rate tends to be higher than conventional printed promotional media.

5 Signs Your Business Needs a Digital Marketing Strategy

In fact, many large businesses have used digital marketing strategies to market their products. Unfortunately, this promotion method is still not taken seriously by most other business owners because they feel that conventional advertising is still more promising.

Are you one of those who have similar thoughts? These signs should be taken into consideration for implementing a digital marketing strategy for your business so that you are not left behind by competitors' businesses.

1. You don't have clear business marketing goals

How do you see the progress of your business? Is it only with business income every month?
Just looking at business development from turnover value is not a clear business marketing goal. The absence of marketing goals certainly makes it difficult for you to determine effective and efficient promotional media. In the end, you will only spend marketing costs just to try here and there.

2. Lack of understanding of the target market

A target market is a group of people who are identified as potential customers for a product based on a number of factors, ranging from age to income level to a person's preferences.
Determination of the target market is usually done by businesses to increase the effectiveness of advertising so that marketing costs can be converted into purchases effectively.

3. Your competitors are far ahead

Look at your current competitors, how are they progressing from the past until now? If you feel that your competitors are far ahead, it's time to catch up by implementing a new strategy: digital marketing.

4. The business does not yet have an online value proposition

The online value proposition is your brand positioning regarding questions such as who you are, what you sell, and what differentiates you from other brands online. The existence of this information is expected to bring your business to be known to many people. With more and more people accessing the internet in the digital era like today, of course, your business will be easily recognized when you have a strong online value proposition.

5. No overview of future business trends

What do you see when you look at current business trends? If that also makes you confused, then you certainly don't have an idea about the upcoming business trends. Without a vision of future business trends, it will be difficult for you to determine the direction of your business development in the future.

The points above are a sign for your business to immediately take advantage of digital marketing strategies. If you don't know the right way to apply it, then you can use digital marketing services.
Digital marketing solution services from VADS Indonesia allow you to customize services according to your business needs. Apart from that, you can also thoroughly monitor the performance of the ads that have been installed. Find out more about VADS Indonesia's digital marketing solutions right now!

Step into the future of your business.

Contact us immediately to discover how VADS can help elevate your business.

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