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The Purpose of AI and Its Role in the Digital Business World

21 February 2022

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AI (artificial intelligence) or artificial intelligence can improve or automate decisions and tasks performed by humans, making it indispensable for digital business transformation. With AI, companies can reduce labor costs, generate new business models, and improve processes or customer service. Let's look at the following explanation to find out more complete information about the purpose of AI and its role in the world of digital business!

AI goals
In the world of digital business, the purpose of AI is inseparable from the convenience it offers to help you and your teamwork. Here are some of the goals of AI in the digital business world:

1. Helping human work
One of the main goals of AI is to help humans work. Various jobs that used to be done manually by humans can now be done more easily using AI systems. Examples such as replying to emails or chats from customers. That way, you and your team will have more time to focus on other more crucial things in your business, such as developing a marketing strategy.

2. Help solve problems at work
AI can also help solve problems at work. One simple example is a computer with a calculator program that can solve calculation problems. This kind of AI is very useful for many people because of its wide benefits.

3. Make machines smarter
The goal of AI is also to make machines smarter so that they can increase their usefulness in meeting human needs. For example, a computer that used to be only used for typing can now also be used for chatting, playing games, and various other activities.

The role of AI in the business world
In addition to the purpose of AI, the role of AI is no less important in supporting the sustainability of digital businesses. Some of the roles of AI in the business world include:

1. Helping the promotion process
One of the roles of AI in the digital business world is to help businesses analyze more strategic types and targets of promotions. AI systems can do this because they have access to vast amounts of data. Businesses can use it to explore greater potential through various online customer data, such as keyword searches, user profiles, and so on.

2. Analyze business data
In the business world, AI systems are used to analyze various kinds of data because of the very precise and interconnected array of algorithms. For example, when you want to search for a specific product on the Google search engine, the AI ​​system will automatically collect all the related data and then analyze it.

That's why when you browse social media like Facebook, Instagram, or TikTok, you'll find ads selling the product you're looking for. This is certainly very profitable for the business world because it makes it easier for business owners to reach and find the right target market.

3. Strengthening relationships with consumers
The role of AI can also strengthen your relationship with consumers because the time it takes for the AI ​​system to answer consumer questions is very fast. This speed certainly contributes to customer satisfaction so that it can create a good relationship. As a result, consumers will feel satisfied so, and their loyalty increases.

4. Able to provide 24-hour service
The next role of AI in the digital business world is to be able to provide 24-hour service. Thus, businesses can provide satisfaction to customers because service can be obtained whenever the customer needs it.

Customers who get real-time service for 24 hours through the AI ​​system don't have to wait long to solve problems or get the answers they want. So, businesses do not only provide good quality products or services but also satisfying services.

In addition, the role of AI is also quite significant in saving the company's budget. AI systems, such as the Smart Chat Assistant service from VADS Indonesia, which is capable of providing 24-hour service, meaning that companies do not need to hire employees to serve customers 24/7 every day.

5. Increase product sales
Businesses carry out many strategies to increase product sales. One of the best ways that can be done is to use the help of AI in the sales process. By using AI, companies will be greatly helped in creating effective advertisements so that they can promote products to the right target market to increase revenue.

That was the explanation about the purpose of AI and its role in the digital world of business that you need to know. From the explanation above, it can be concluded that the role of AI in the digital world of business is huge. AI can transform your business into a bigger one by attracting more customers and providing excellent service.

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