Newsroom
- VADS
- Newsroom
- 3 Stages of Social Media Analytics to Measure Digital Marketing Success
3 Stages of Social Media Analytics to Measure Digital Marketing Success
06 April 2023
Marketing products through social media is now very common because digital marketing has taken over the business world. To make your business marketing tips more effective, you need to learn more about social media analytics (SCA), which is a process for analyzing target audience data on social media networks. This has a positive impact on the development of branding and advertising of your business products, what are they? Here are the two main functions of social media analytics:
1. As a form of responsibility
Social media analytics helps your business have real digital marketing history and reports. Thus, at a later stage, this report will be used by the marketing division for the evaluation and advertising development stage. This report is a form of responsibility for the process and performance evaluation of the marketing division which will be reported to the manager.
2. As a basis for decision making
From evaluations and social media analytics reports that have been compiled, the marketing division can determine the big picture of the temporary state of social media content, is it on target or not? That way, decision-making for further social media marketing can be prepared immediately.
In developing a coherent social media marketing strategy, the involvement of social media analytics is needed as a tool to help analyze the development of quality content. With a strategy that is good and adapted to the target market, your productive time will not be wasted. There are two main stages of social media analytics that are commonly used in the process of developing digital marketing strategies, including:
1. Set goals with the SMART method
SMART is a formula or method that has been proven to be effective and efficient in the world of digital marketing. SMART stands for 5 main components, namely specific, measurable, attainable, relevant, and, time-bound. In developing a marketing strategy, you must be specific, not too general. So that the content you create is included in the appropriate social media algorithm so that your content appears on the timeline of the target market.
In addition, set concrete and measurable indicators of your marketing goals so that the total reach and impressions received reach or even exceed the target. The preparation of a marketing strategy must be realistic or attainable and readjusted to your business conditions. After understanding the current state of your business, you can define a relevant target audience. In addition to the target audience, you also need to determine the timeframe for setting the strategy from planning, executing to finishing.
2. Regular social media analytics tracking
After the first stage is well executed, then you need to estimate social media activity constantly. There are two measurement techniques that you can adapt, namely ongoing analytics and campaign-focused metrics. Ongoing analysis is the process of monitoring social media activity continuously or continuously from time to time. Meanwhile, campaign-focused metrics monitors with specific start and end limits.
The most effective technique for monitoring or measuring social media in social media analytics involves both techniques. That way, the measurement results will be more accurate. In addition, a clear overview of your social media traffic will give you a better understanding of your social media content needs and marketing strategy.
3. Make a report at the end of the period
Every job that involves an official assignment is always equipped with a report preparation. This social media analytic report contains the performance and results of social media marketing activities within a certain period of time, both in quantitative and qualitative reports. As mentioned earlier, apart from being useful for evaluation, this report is also a concrete form of responsibility during the work process on social media analytics.
So that the results of social media analytics in your company or business are more optimal, take advantage of social media analytics services from PT VADS Indonesia which are able to present accurate quantitative and qualitative reports. This support can help you understand the overall picture of your social media marketing needs in a practical and of course efficient way. Thus, achieving digital marketing content success is no longer complicated for your business development. Immediately check the details of the service here!
Related News
11 October 2024
09 October 2024
07 October 2024
27 September 2024
24 September 2024
20 September 2024
13 September 2024
10 September 2024
10 September 2024
06 September 2024
04 September 2024
02 September 2024
02 September 2024
09 August 2024
05 August 2024
26 July 2024
23 July 2024
02 July 2024
25 June 2024
18 June 2024
14 June 2024
06 June 2024
31 May 2024
24 May 2024
26 April 2024
02 April 2024
08 March 2024
05 March 2024
01 March 2024
29 February 2024
27 February 2024
23 February 2024
20 February 2024
16 February 2024
13 February 2024
09 February 2024
06 February 2024
02 February 2024
30 January 2024
26 January 2024
23 January 2024
19 January 2024
17 January 2024
12 January 2024
09 January 2024
05 January 2024
04 January 2024
29 December 2023
26 December 2023
20 December 2023
13 December 2023
08 December 2023
05 December 2023
28 November 2023
23 November 2023
17 November 2023
14 November 2023
09 November 2023
08 November 2023
01 November 2023
24 October 2023
17 October 2023
17 October 2023
11 October 2023
10 October 2023
06 October 2023
04 October 2023
29 September 2023
27 September 2023
26 September 2023
22 September 2023
21 September 2023
15 September 2023
08 September 2023
01 September 2023
22 August 2023
18 August 2023
15 August 2023
15 August 2023
04 August 2023
26 July 2023
21 July 2023
04 July 2023
03 July 2023
30 June 2023
09 June 2023
01 June 2023
30 May 2023
26 May 2023
19 May 2023
17 May 2023
12 May 2023
04 April 2023
16 March 2023
09 March 2023
24 February 2023
22 February 2023
14 February 2023
13 February 2023
09 February 2023
31 January 2023
26 January 2023
23 January 2023
19 January 2023
12 January 2023
10 January 2023
06 December 2022
31 August 2022
17 June 2022
09 May 2022
20 April 2022
06 April 2022
01 April 2022
25 February 2022
23 February 2022
21 February 2022
18 February 2022
15 February 2022
11 February 2022
08 February 2022
07 February 2022
04 February 2022
02 February 2022
31 January 2022
17 January 2022
14 January 2022
07 January 2022
03 January 2022
28 December 2021
07 December 2021
01 November 2021
27 October 2021
25 October 2021
18 October 2021
15 October 2021
14 October 2021
21 September 2021
22 April 2021
15 April 2021
13 April 2021
08 April 2021
05 April 2021
26 March 2021
23 March 2021
18 March 2021
15 March 2021
12 March 2021
09 March 2021
04 March 2021
02 March 2021
26 February 2021
23 February 2021
19 February 2021
16 February 2021
11 February 2021
09 February 2021
04 February 2021
02 February 2021
26 January 2021
21 January 2021
19 January 2021
14 January 2021
12 January 2021
07 January 2021
05 January 2021
29 December 2020
17 December 2020
15 December 2020
10 December 2020
08 December 2020
04 December 2020
02 December 2020
18 November 2020
16 November 2020
13 November 2020
11 November 2020
10 November 2020
09 November 2020
06 November 2020
04 November 2020
28 October 2020
23 October 2020
12 October 2020
09 October 2020
06 October 2020
02 October 2020
30 September 2020
23 September 2020
19 September 2020
26 August 2020
22 July 2020
23 April 2020
16 April 2020
09 April 2020
26 March 2020
19 March 2020
12 March 2020
05 March 2020
27 February 2020
20 February 2020
13 February 2020
06 February 2020