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Introducing AI Technology to Optimize Customer Experience, VADS Hosts Exclusive Workshop
14 November 2024
Jakarta, November 14, 2024 – PT VADS Indonesia successfully organized the Workshop for Leaders 2024 with the theme Humanizing Customer with Tech Embodiment at JS Luwansa, Jakarta.
The event was attended by industry leaders and practitioners keen to enhance the role of technology, particularly AI, in improving customer experience. Featuring a lineup of experts in customer experience and technology, the workshop provided in-depth insights into how AI can enhance service efficiency while fostering closer interactions with consumers.
The workshop began with an opening address by Saravanan Belusami, CEO of PT VADS Indonesia, emphasizing the transformative potential of technology in customer experience. “Various current statistics underline the urgency of adopting AI in customer service. For instance, approximately 79% of customers expect faster responses from businesses, while 30% feel more comfortable making high-value purchases over the phone. However, long wait times remain a significant deterrent for customers contacting call centers, highlighting the importance of technology in accelerating response times and simplifying customer interactions,” explained Saravanan.
Recent data shows that over 58% of customers used chatbots and self-service portals in 2022, demonstrating that AI technology is now integral to meeting the rising expectations of consumers.
The event also featured a panel discussion moderated by Deddy Hermansyah, Chief Marketing Officer of PT VADS Indonesia, with prominent industry leaders and experts, including:
- Galuh Koco Sadewo, Co-founder & Chief of Business Development and Partnership at Botika, shared insights on adaptive AI technologies for a better understanding of customer needs.
- Linda Nurhandayani, Customer Care Manager at PAM Jaya, discussed implementing technology to improve the speed and quality of public services.
- Ratih Aprilia, Contact Center Manager at Haier Sales Indonesia, shared success stories of delivering more personalized and proactive customer experiences through technology integration.
In addition to expert presentations, the Workshop for Leaders 2024 held an Interactive Roundtable Discussion, allowing participants to exchange experiences, and ideas, and explore opportunities for applying AI technology to customer service within their organizations. Participant enthusiasm was evident in their active engagement, reflecting a collaborative spirit to drive innovation and elevate customer experience in the digital age.
“We’ve been partnering with VADS Indonesia for nearly five years, leveraging many of the technologies they offer. Our operational response to VADS has been excellent, especially since they frequently host insightful events like this, sharing experiences across various industries. I believe such events are incredibly beneficial and should continue,” said Ratih Aprilia, Contact Center Manager at Haier Sales Indonesia and one of the speakers at the event.
Through Workshop for Leaders 2024, PT VADS Indonesia aims to act as a facilitator for leaders to adopt relevant technological innovations and strategies, addressing industry challenges while supporting a more human-centered digital transformation in Indonesia.
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