Newsroom
- VADS
- Newsroom
- CRM Is One Of The Digital Marketing Strategies, What Are The Benefits?
CRM Is One Of The Digital Marketing Strategies, What Are The Benefits?
16 February 2022
Customer Relationship Management or CRM is a digital marketing strategy that manages company relationships with customers. Combining human and technological processes, CRM helps attract sales leads, convert customers, and retain existing customers. So, the main purpose of using CRM is to satisfy customers and make customers loyal to the company. Let's see the article below to find out a more complete review of CRM!
What is CRM?
CRM is a company's business strategy that is useful for increasing revenue, reducing costs, and increasing customer loyalty. This strategy prioritizes the interests of customers so that businesses can provide a better experience and increase customer loyalty to the company.
Examples of CRM are adding a form on the website containing questions about the assistance that can be given to customers, subscriptions or email subscriptions to announce information that can attract customers' attention, rating features, and comment fields that consumers can fill in the application. A successful CRM implementation can provide a company with information about opportunities to grow business with each customer.
What is digital marketing?
CRM itself is part of digital marketing. Digital marketing is the use of digital media or the internet to carry out brand or product marketing activities. Companies use digital marketing to quickly attract consumers and potential customers. Digital marketing was chosen considering the acceptance of technology and the internet in today's society is very broad so that it can reach more customers.
To keep up with existing developments, companies must be ready to compete to create interesting content to display in digital marketing. Examples of marketing techniques in digital marketing are SEO (Search Engine Optimization), online advertising through social media such as Facebook, email marketing, mobile marketing, and so on.
Benefits of using CRM for digital marketing
You can implement CRM in your business's digital marketing suite. Here are the benefits of CRM in digital marketing:
1. Digital marketing strategy related to CRM
One of the most effective digital marketing strategies is to collect data about customers when they browse and search for specific items. The information is then used to bring up sales ads about the item on social media. Sales ads will remind customers of an item they saw and direct the customer back to the site where the item was sold.
2. Build digital connections with customers
CRM is able to build digital connections so that it will generate customer data. From here, the company can provide prospect information to other customers. The connections with customers that a company builds through customer preferences should ideally last longer. This digital connection with customers can be built in several ways, including:
- Send email
- Provide recommendations for certain products or services
- Create interesting blogs and articles for customers
3. CRM digital marketing campaign personalization
CRM is a strategy that can personalize digital marketing campaigns because it can collect data about what customers like and don't like. This way, you can target specific items to your customers according to their interests. Some of the data that CRM collects include:
- Items that customers bought in the past
- What customers are searching for while online
- Customer age group
- Gender
- Customer area of residence
Various customer personal data obtained through CRM can be used for digital campaigns. Personalizing digital marketing campaigns has a greater potential to attract consumer interest than conducting campaigns without clear targets. Personalized digital marketing campaigns guarantee that there is an interested audience after seeing the item.
4. Guarantee customer satisfaction
CRM also guarantees customer satisfaction because one of the benefits of CRM is to create a database containing customer service calls. Companies that are closer to customers can better understand what customers like and don't like. CRM can guarantee customer satisfaction by:
- Pay attention to customer service calls
- Looking for information to find out what customers like and don't like
- Identify various things that can be done to satisfy customers
CRM is a digital marketing strategy that can help your company build better connections with customers. If your company needs a reliable CRM service, you can consider the CRM services provided by VADS Indonesia. May be useful!
Related News
02 April 2024
08 March 2024
05 March 2024
01 March 2024
29 February 2024
27 February 2024
23 February 2024
20 February 2024
16 February 2024
13 February 2024
09 February 2024
06 February 2024
02 February 2024
30 January 2024
26 January 2024
23 January 2024
19 January 2024
17 January 2024
12 January 2024
09 January 2024
05 January 2024
04 January 2024
29 December 2023
26 December 2023
20 December 2023
13 December 2023
08 December 2023
05 December 2023
28 November 2023
23 November 2023
17 November 2023
14 November 2023
09 November 2023
08 November 2023
01 November 2023
24 October 2023
17 October 2023
17 October 2023
11 October 2023
10 October 2023
06 October 2023
04 October 2023
29 September 2023
27 September 2023
26 September 2023
22 September 2023
21 September 2023
15 September 2023
08 September 2023
01 September 2023
22 August 2023
18 August 2023
15 August 2023
15 August 2023
04 August 2023
26 July 2023
21 July 2023
04 July 2023
03 July 2023
30 June 2023
09 June 2023
01 June 2023
30 May 2023
26 May 2023
19 May 2023
17 May 2023
12 May 2023
04 April 2023
16 March 2023
09 March 2023
24 February 2023
22 February 2023
14 February 2023
13 February 2023
09 February 2023
31 January 2023
26 January 2023
23 January 2023
19 January 2023
12 January 2023
10 January 2023
06 December 2022
31 August 2022
17 June 2022
09 May 2022
20 April 2022
06 April 2022
01 April 2022
25 February 2022
23 February 2022
21 February 2022
18 February 2022
15 February 2022
11 February 2022
08 February 2022
07 February 2022
04 February 2022
02 February 2022
31 January 2022
17 January 2022
14 January 2022
07 January 2022
03 January 2022
28 December 2021
07 December 2021
01 November 2021
27 October 2021
25 October 2021
18 October 2021
15 October 2021
14 October 2021
21 September 2021
22 April 2021
15 April 2021
13 April 2021
08 April 2021
05 April 2021
26 March 2021
23 March 2021
18 March 2021
15 March 2021
12 March 2021
09 March 2021
04 March 2021
02 March 2021
26 February 2021
23 February 2021
19 February 2021
16 February 2021
11 February 2021
09 February 2021
04 February 2021
02 February 2021
26 January 2021
21 January 2021
19 January 2021
14 January 2021
12 January 2021
07 January 2021
05 January 2021
29 December 2020
17 December 2020
15 December 2020
10 December 2020
08 December 2020
04 December 2020
02 December 2020
18 November 2020
16 November 2020
13 November 2020
11 November 2020
10 November 2020
09 November 2020
06 November 2020
04 November 2020
28 October 2020
23 October 2020
12 October 2020
09 October 2020
06 October 2020
02 October 2020
30 September 2020
23 September 2020
19 September 2020
26 August 2020
22 July 2020
23 April 2020
16 April 2020
09 April 2020
26 March 2020
19 March 2020
12 March 2020
05 March 2020
27 February 2020
20 February 2020
13 February 2020
06 February 2020