VADS

Social Media Analytics

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Social Media Analytics

Social Media Analytic is an analytical method to see customer responses and opinions to company products or services.

This solution is used to see customer responses or opinions and also measure the company's ongoing campaigns by pulling data from all channels, both from print and social media such as Instagram, Twitter, Facebook, and so on according to company needs with the aim of providing comprehensive reports on brand sentiment, competitor analysis, customer insight, and so on.

The main steps include:

  • Analyzes sentiment at the level of an individual user.
  • Qualitative and quantitative analysis of a brand.
  • Measure the emotional level of the customer
  • Mapping all potential supporters, fanatical groups, neutrals and potential haters.
  • Measure customer sentiment on related topics (from all social media channels).
  • Unlimited data selection.
  • Set negative and positive keywords in multiple languages.
  • Qualitative and quantitative views in report writing.
  • Measure customer sentiment from a marketing campaign.
  • Measure the level of customer responsiveness of a promotion in a certain period.


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