Social Media Analytics

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Social Media Analytics

Social media analytics is the practice of gathering data from blogs and social media websites and analyzing that data to make business decisions.

Typical objectives of Social Media include increasing revenues, reducing customer service costs, getting feedback on products and services and improving public opinion of a particular product or business division.

Key the activities involved:

  • Analyzing net sentiment score
  • Qualitative and quantitative of sentiment analysis
  • Measure the emotions (6 Emotions) of the consumers
  • Mapping out all potential advocates
  • Measuring a nationwide consumer sentiment
  • Unlimited data extraction & cleaning
  • Customized positive and negative keywords
  • Qualitative and quantitative insights & report writing
  • Measuring the consumer sentiment

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