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Outbound Contact Center for Increase Your Customer Experience

23 September 2020

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Outbound Contact Center VADS Indonesia

Contact Center is one of the must-have services as a liaison between customers and companies. A contact center is a must for any company that wants to grow its business and increase sales figures.

There are two types of contact centers, Inbound Contact Centers and Outbound Contact Centers. Inbound Contact Center is receiving incoming calls from customers who are looking for information and need technical support related to company products or services (Read: Inbound Contact Center to Improve Customer Experience). Meanwhile, the Outbound Contact Center is making calls from companies to customers for certain business activities. We will discuss more Outbound Contact Center.

What is Outbound Contact Center?

Outbound Contact Center is making calls from companies to consumers to carry out certain business activities. This activity is proactive in contacting customers in carrying out operations to achieve certain business goals. The purpose of the outbound contact center is to promote company sales, provide satisfaction to customers, and create new customers so that it will improve customer service and sales of the company's business. Activities included in outbound contact centers such as Telemarketing, Telesales, Telereminder, Telecollection, Teleretention, and other business activities.

Advantages of Using an Outbound Contact Center

The advantages that a company will get if using an outbound contact center include:

  • The latest information regarding the company's products and services can be conveyed to customers in a timely and efficient manner
  • Get new customers through phone calls or new sales to existing customers
  • Increase sales transactions
  • Control the quality of after-sales service
  • Increase customer satisfaction
  • Can be integrated into customer service or CRM

Outbound contact centers provide benefits for the company. In addition, with advances in technology, telecommunication services such as outbound contact centers have increased the quality of their services so that companies are required to have outbound contact center services to improve their business.

Services You Can Do with Outbound Contact Centers

Various services can be performed by outbound contact center agents, such as making calls to reach and attract prospective customers to find out about the company's products and services. In addition, by using outbound contact center agents, companies can conduct market research on the needs needed by consumers. Outbound contact center agents contact customers according to the company's target customers and learn more about the needs and interests of consumers. Other services such as:

  • Lead Generation
  • Market Research and Survey
  • Appointment Setting
  • Debt Collection
  • Data Validation and Database Development
  • Direct Sales
  • Customer Acquisition
  • Customer Loyalty Program
  • Product / Service Promotion

Types of Outbound Contact Centers

  • Telemarketing. Telemarketing provides offers in the form of company products and services over the phone such as sales and promotion of products to candidates from marketing campaigns to purchases. The advantages of using telemarketing services are to increase revenue, increase sales productivity, and business opportunities. Telemarketing agents who have broad insight are needed to increase sales and offer company services.
  • Telereminder. Telereminder is part of a type of outbound contact center that can be applied to customers with the aim of reminding and ensuring customers make payments on time. The advantage of using this telereminder service is that it can help complete payments from start to maturity, provide payment alternatives, control, cash flow, and reduce bad credit. Telemarketing agents are needed who have the best service (service excellence) in invoicing so as to maintain customer satisfaction and trust in the company.
  • Teleretention. Teleretention can increase company revenue by convincing customers to offer the latest products and services owned by the company so as to ensure customers have loyalty to the company's products and services. The advantages of using teleretention services are to minimize loss of customers, maintain customer satisfaction, utilize the owned database, increase sales productivity, and rebuild connections with customers.
  • Telecollection. Telecollection is an extension of the accounts receivable management process. The telecollection process starts from understanding customer behavior and by developing a campaign according to the situation being faced by the customer. After that, the telecollection agent will follow up on the customer by immediately invoicing to pay. The advantages of using telecollection services are to ensure that business transactions and payments are received on time, increase the company's cash collection, and reduce fraud and losses experienced in processing receivables.

The ability to provide good customer experience depends on the quality of the outbound contact center agents in providing services to customers. Outbound contact center agents are representatives of companies that directly interact with customers so that by having trained and experienced outbound contact center agents and a good outbound contact center technology system can provide a customer experience in accordance with customer expectations.

VADS Indonesia, a BPO engaged in contact center, can help your company to make your company's outbound contact center a success. VADS Indonesia has an outbound contact center system and technology that makes it easier for you to achieve your desired business goals and increase your business income. In addition, VADS Indonesia's outbound contact center agents have good skills and experience to ensure they can serve your customers well so as to create a good customer experience, on the other hand, you can focus on your main business operations. Some of the other advantages that VADS Indonesia has for your company are:

  • Has an Information Technology Infrastructure Methodology (ITIL) certification in improving quality efficiently and effectively
  • Ensuring effective service, improving performance, and increasing the business value of your company
  • Serve your customers in multi-languages ​​such as English, Mandarin, Malaysian, Tagalog, Japanese and Korean
  • Experienced human resources and continuous training
  • Provide 24/7 technical support
  • Provide consultation with experienced VADS contact center practitioners and certified by COPC
  • Save on your company budget and also increase profits for your company

Contact marketing@vads.co.id for further information and consultation regarding the outbound contact center to improve your company's customer experience.



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