Newsroom
- VADS
- Newsroom
- What is Social Media Analytics and Its Types?
What is Social Media Analytics and Its Types?
09 May 2022
You are certainly no stranger to what social media is. In recent years, the use of social media has continued to increase along with the endless advances in technology. Everyone to business companies has their own social media accounts. The pace of communication becomes easier because it can be done online without having to meet in person.
However, did you know that using social media alone is not enough for businesses? You not only need to have a social media account but also have to analyze the data obtained from there if you want to grow your business. This analysis process is then called social media analytics. Then, why is this important and what types of social media analytics can you use? Read more here!
What is social media analytics?
As briefly explained above, social media analytics is necessary if you want to grow your business. This analysis process includes the stages of collecting, filtering, and gathering data obtained from social media. However, you need to know that social media analytics is not only about the number of likes, comments, and shares, but more than that.
Therefore, the platform used is not enough from Google Analytics but requires special software designed to absorb the most frequent searches that appear related to the business company. That is, social media analytics not only assesses the success of brands or brands in marketing their products but also captures opportunities and presents new solutions to consumers and society in general.
Why is social media analytics important?
Social media analytics is important for growing a business. However, what is the reason that this is considered important? The presence of social media makes the spread of news faster, including when the image of a product is tarnished after a bad testimonial from a consumer. This is where social media analytics comes into play.
When there are bad tweets about the quality of products or services provided by certain business companies, business owners can immediately find out about it and try to respond to complaints as quickly as possible. This can also trigger companies to create new, better strategies.
4 Types of social media analytics
After knowing what social media analytics is and why it is important for business development, let's also know the types which consist of four groups. The following is a complete explanation of the four types of social media analytics.
1. Diagnostic analytics
The first type of social media analytics is diagnostic analytics. This analysis serves to find the cause of why a problem can occur. Instead of only providing an overview of the campaigns that you have run along with a review of data regarding the number of likes, comments, and shares, this analysis can provide insight into the marketing methods that are successful and not from your company.
2. Descriptive analytics
Simpler than the previous point, descriptive analytics provides an overview of the condition of your business on social media. Analysis can be done by peeling netizens' comments on the products or services you provide. Data including likes, comments, shares, followers, and so on will be displayed in the form of visuals and reports that are attractive but still complete.
3. Predictive analytics
As the name implies, predictive analytics is used to predict events that may occur in the future. This predicting activity can be taken from data obtained from social media, for example by looking at the responses of netizens who want to buy your new product or by recording the visit history on a business website after it is announced that there will be a new product. Thus, the company can estimate sales figures.
4. Prescriptive analytics
As a follow-up to the previous point, prescriptive analytics enables businesses to develop strategies after predicting what will happen in the future. For example, if sales are not predicted to be as busy as previous product launches, the company will have a strategy or plan B in order to avoid this unwanted event. This will certainly benefit the business because it can be better prepared for various scenarios.
Now, you understand what social media analytics is and why it's important for businesses. Well, if you are a business person who is trying to develop it, there is nothing wrong with using the Social Media Analytics service from PT VADS Indonesia to make business affairs easier and more practical. Come on, grow your business with us!
Related News
25 October 2024
22 October 2024
18 October 2024
16 October 2024
11 October 2024
09 October 2024
08 October 2024
07 October 2024
27 September 2024
24 September 2024
20 September 2024
13 September 2024
10 September 2024
10 September 2024
06 September 2024
04 September 2024
02 September 2024
02 September 2024
09 August 2024
05 August 2024
26 July 2024
23 July 2024
02 July 2024
25 June 2024
18 June 2024
14 June 2024
06 June 2024
31 May 2024
24 May 2024
26 April 2024
02 April 2024
08 March 2024
05 March 2024
01 March 2024
29 February 2024
27 February 2024
23 February 2024
20 February 2024
16 February 2024
13 February 2024
09 February 2024
06 February 2024
02 February 2024
30 January 2024
26 January 2024
23 January 2024
19 January 2024
17 January 2024
12 January 2024
09 January 2024
05 January 2024
04 January 2024
29 December 2023
26 December 2023
20 December 2023
13 December 2023
08 December 2023
05 December 2023
28 November 2023
23 November 2023
17 November 2023
14 November 2023
09 November 2023
08 November 2023
01 November 2023
24 October 2023
17 October 2023
17 October 2023
11 October 2023
10 October 2023
06 October 2023
04 October 2023
29 September 2023
27 September 2023
26 September 2023
22 September 2023
21 September 2023
15 September 2023
08 September 2023
01 September 2023
22 August 2023
18 August 2023
15 August 2023
15 August 2023
04 August 2023
26 July 2023
21 July 2023
04 July 2023
03 July 2023
30 June 2023
09 June 2023
01 June 2023
30 May 2023
26 May 2023
19 May 2023
17 May 2023
12 May 2023
04 April 2023
16 March 2023
09 March 2023
24 February 2023
22 February 2023
14 February 2023
13 February 2023
09 February 2023
31 January 2023
26 January 2023
23 January 2023
19 January 2023
12 January 2023
10 January 2023
06 December 2022
31 August 2022
17 June 2022
20 April 2022
06 April 2022
01 April 2022
25 February 2022
23 February 2022
21 February 2022
18 February 2022
15 February 2022
11 February 2022
08 February 2022
07 February 2022
04 February 2022
02 February 2022
31 January 2022
17 January 2022
14 January 2022
07 January 2022
03 January 2022
28 December 2021
07 December 2021
01 November 2021
27 October 2021
25 October 2021
18 October 2021
15 October 2021
14 October 2021
21 September 2021
22 April 2021
15 April 2021
13 April 2021
08 April 2021
05 April 2021
26 March 2021
23 March 2021
18 March 2021
15 March 2021
12 March 2021
09 March 2021
04 March 2021
02 March 2021
26 February 2021
23 February 2021
19 February 2021
16 February 2021
11 February 2021
09 February 2021
04 February 2021
02 February 2021
26 January 2021
21 January 2021
19 January 2021
14 January 2021
12 January 2021
07 January 2021
05 January 2021
29 December 2020
17 December 2020
15 December 2020
10 December 2020
08 December 2020
04 December 2020
02 December 2020
18 November 2020
16 November 2020
13 November 2020
11 November 2020
10 November 2020
09 November 2020
06 November 2020
04 November 2020
28 October 2020
23 October 2020
12 October 2020
09 October 2020
06 October 2020
02 October 2020
30 September 2020
23 September 2020
19 September 2020
26 August 2020
22 July 2020
23 April 2020
16 April 2020
09 April 2020
26 March 2020
19 March 2020
12 March 2020
05 March 2020
27 February 2020
20 February 2020
13 February 2020
06 February 2020