Social media analytics is the practice of gathering data from blogs and social media websites and analyzing that data to make business decisions.
Typical objectives of Social Media include increasing revenues, reducing customer service costs, getting feedback on products and services and improving public opinion of a particular product or business division.
Key the activities involved:
Analyzing net sentiment score at individual user level
Qualitative and quantitative of sentiment analysis of the brand
Measure the emotions of the consumers and understanding the underlying triggers
Mapping out all potential advocates, hard core believers, fence sitters and potential haters
Measuring a nationwide consumer sentiment on related topics (from all digital media channels)
Unlimited data extraction & cleaning
Customized positive and negative keywords including multiple languages
Qualitative and quantitative insights & report writing
Measuring the consumer sentiment of a marketing campaign throughout a pre-defined period