VADS

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Social Media Analytics

VADS     Solution     ICT Solutions    

Social Media Analytics

Social Media Analytics

Social media analytics is the practice of gathering data from blogs and social media websites and analyzing that data to make business decisions.

Typical objectives of Social Media include increasing revenues, reducing customer service costs, getting feedback on products and services and improving public opinion of a particular product or business division.

Key the activities involved:

  • Analyzing net sentiment score at individual user level
  • Qualitative and quantitative of sentiment analysis of the brand
  • Measure the emotions of the consumers and understanding the underlying triggers
  • Mapping out all potential advocates, hard core believers, fence sitters and potential haters
  • Measuring a nationwide consumer sentiment on related topics (from all digital media channels)
  • Unlimited data extraction & cleaning
  • Customized positive and negative keywords including multiple languages
  • Qualitative and quantitative insights & report writing
  • Measuring the consumer sentiment of a marketing campaign throughout a pre-defined period



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